The Things They Carried A Story Based On The Soldiers ...

â€Å"The Things They Carried† is a story based on the soldiers’ experiences in the Vietnam War and their experiences after the war. The story begins with a character named Jimmy Cross, who is the Lieutenant of the Alpha Company. Jimmy Cross carries letters from a girl named Martha, who he dated before he joined the army. He also carries her good luck pebble in his mouth. The narrator later describes items the other soldiers in the Company are carrying. Some of the items were insect repellant, knives, and chewing gum. The items the soldiers had carried were based on their priorities. For instance, Henry Dobbins carried his girlfriend panty hose since he was superstitious. Ted Lavender carried tranquilizer pills to keep himself calm and Kiowa carried the New Testament to show his religious beliefs. The items that they carried were also based by their rank and what they specialized in. For example, Lieutenant Cross carried maps and the lives of the soldiers, due to his ra nk. Rat Kiley carried supplies for serious wounds, malaria tablets, and morphine since he was the medic. One day the group s mission was to destroy the tunnels outside of the Than Kan area. While Cross was in the tunnel he imagined the tunnels collapsing on him and Martha. Lieutenant Cross gets distracted with his thoughts of Martha and whether she was a virgin. While Cross was busy imagining Martha, Ted Lavender left the group to use the bathroom. As soon as he returned, he ends up getting shot and died. EvenShow MoreRelatedThe Vietnam War in The Things They Carried by Tim O ´brien Essay796 Words   |  4 PagesThe Vietnam War. A war that many Americans believed unfair and unnecessary. â€Å"Why am I being sent off to fight in a war I don’t know anything about? Will I ever return again?† Many draftees asked themselves these questions hoping to find comfort in the answers. But there was little to no hope, and they knew it. They were being drafted and they could do absolutely nothing about it, only hope that at the end they would be returning to the enlightened faces of their loved ones, something that not manyRead MoreThe Things They Carried Essay1305 Words   |  6 PagesThe Things They Carried The Things They Carried by Tim OBrien is a captivating recitation in which Tim OBrien maintains that all the stories featured in the entire book are indeed true stories. Tim is the protagonist as well as the narrator of this particular story and it is the experiences that he had regarding war that have drove him to write the this story. The book gives a clear depiction of the war in Vietnam by showing the horrors of war but there have been varying views regardingRead MoreThe Things They Carried Essay1718 Words   |  7 PagesThe Things They Carried offered a unique and personal look into the life of one soldier’s experience. It showed how the war held obligations to its soldiers and expectations for each of the men to follow. The Things They Carried also showed a side of war that was not always seen in other documents and accounts such as Tim O’Brien thoughts and feelings during the war. However, many of the things O’Brien stated throughout his book is very simi lar to the experiences shared by men in the Civil War, WorldRead MoreThe Things They Carried By Tim O Brien1737 Words   |  7 PagesAfterlife of War Tim O’Brien’s â€Å"The Things They Carried† is based on what soldiers went through facing war, and what they carried physically as well as emotionally. All of this pressure from war can cause and has caused post-traumatic stress disorder (PTSD) in the soldiers. â€Å"PTSD is the development of a set of symptoms in the aftermath of psychologically distressing event—an event â€Å"outside the range of normal human experience.†Ã¢â‚¬  (Roberts 3). PTSD is a disorder that can happen to anyone, but manyRead MoreThe Things They Carried: Lt. Jim Cross Essay1061 Words   |  5 PagesThey carried their reputations. They carried the soldier’s greatest fear, which was the fear of blushing. Men killed, and died, because they were embarrassed not to. It was what had brought them to the war in the first place, nothing positive, no dreams of glory and dishonor, just to avoid the blush of dishonor (O’Brien P. 369). The things we carry may define the type of person we are in a broad but effective sense. For example, a construction worker might carry a hammer, a mailman some mail , andRead MoreMilitary Life in Vietnam in Tim O’Brien’s The Things They Carried1563 Words   |  7 Pages The Things They Carried is a story based on the experiences of young American soldiers fighting during the Vietnam War. The story begins giving you insight into the thoughts of the soldiers, describing to you what they humped along with them through their walk in the deep jungle of Vietnam. Some of those things were necessities P-38 can openers, pocket knives, heat tabs, wristwatches, dog tags, mosquito repellent, chewing-gum, candy, cigarettes, salt tablets (81) and some were objects to giveRead MoreEssay On The Things They Carried1624 Words   |  7 PagesFor the seventeen Soldiers portrayed in â€Å"The Things We Carried† by Tim O’Brien, the physical pain was very minimal weight to carry compared to the emotional scars that they will carry throughout their entire life. This story does an amazing job portraying full human emotion that anyone put into a situation would feel, such as heavy guilt, sadness, anger, lack of motivation, perseverance, horror, and false se curity. All of these are notorious feelings that every soldier back in history, and now stillRead MoreThe Things They Carried Essay1015 Words   |  5 PagesThe text, ‘The Things They Carried, is an excellent example which reveals how individuals are changed for the worse through their first hand experience of war. Following the lives of the men both during and after the war in a series of short stories, the impact of the war is accurately portrayed, and provides a rare insight into the guilt stricken minds of soldiers. ‘The Things They Carried shows the impact of the war in its many forms: the suicide of an ex-soldier upon his return home; the lesseningRead MoreThe Things They Carried By Tim O Brien1112 Words   |  5 PagesMemories and stories swarming the mind and twisted by imagination are the only glimpse of humanity a man can hold on to while at war. Through stories, men at war can share their thinning humanity with one another. The deafening silence of war defeats the human spirit and moral compass, thus it is not only man against man but man against sanity. Tim O Brien s â€Å"The Things They Carried† provides a narrative of soldiers in the Vietnam War holding on to the only parts of themselves through their imaginationRead MoreThe Things They Carried880 Words   |  4 PagesIn the novel The Things They Carried by Tim OBrien the author tells about his experiences in the Vietnam war by telling various war stories. The quote, It has been said of war that it is a world where the past has a strong grip on the present, where machines seemed sometimes to have more will power than me, where nice boys (girls) were attracted to them, where bodies ruptured and burned and stand, where the evil thing trying to kill you could look disconnecting human and where except in your imagination

The Fall of the House of Usher by Edgar Allan Poe - 946 Words

Edgar Allan Poe is known for the suspenseful and mysterious nature in his short stories, and to achieve this he uses repetitive symbolism. In the â€Å"Fall of the House of Usher†, the narrator gets a letter from an old friend saying that he needs his help. When he arrives he starts to hear voices that eventually cause the house to fall and results in the death of usher and Madeline. Poes â€Å"The fall of the House of Usher† portrays a melancholy setting and utilizes a motif of the supernatural, however, the symbolism conveys the evil of the people and the house which ultimately revealing Poes overwhelming prevalence of symbolism and fascination with the superstitions of his time. Poes description of a melancholy setting embeds symbols for the evil within the house and outside the house. As the narrator first arrives at the house he notices, The precipitous brink of a black and lurid tarn that lay in unruffled lustre by the dwelling (Poe 4). The tarn at the house symbo lizes a death pool, describing it as dark and black, which is unlike normal water. This shows that death even lies outside the house and accompanies the grounds; proving there is no escape. Anything or anyone that’s alive has their fate decided. The house epitomizes death, â€Å"upon the vacant eye-like windows† (Poe 3). All the features of the house such as the windows and fungi represent a skull. This symbol is significant to the story due to the fact that a skull is a sign of death and danger, showingShow MoreRelatedThe Fall Of The House Of Usher By Edgar Allan Poe1570 Words   |  7 Pagesingenious Edgar Allan Poe. A prime example of Poe’s spectacular work with single effect would be in the classic short story â€Å"The Fall of the House of Usher† which was published in 1839 and holds much critical acclaim. In the story, the narrator visits an old, mentally disintegrating friend and his dying sister in a house that invokes anxiety with mere proximity . While the whole tale is wrought with single effect, the most defining creepiness of the story was brought to life through Roderick Usher. ThroughRead MoreThe Fall Of The House Of Usher By Edgar Allan Poe Essay1333 Words   |  6 PagesEdgar Allan Poe is known for his poetry and short stories especially his tales of mystery and morbidity he was one of the countries first practitioners of short stories such as the Fall in the House of Usher many of his poems and short stories is said to have been inspired by Poe’s real and tumultuous life, in â€Å"The Fall of the House of Usher† Edgar Allan Poe uses sound, feeling and sight imagery to create and explore an atmosphere of horror and to convey to the reader the idea that fear coalescedRead MoreThe Fall Of House Of Usher, By Edgar Allan Poe1603 Words   |  7 Pagesshown in the previous paragraphs of Cole and Poe, they are very different people who have had contrary life experiences . Yet their works are still very simi lar. To further prove my case I shall use some of their works as examples. Edgar Allan Poe s â€Å"The Fall of House of Usher† and Thomas Cole s â€Å"Vesper Hymn† will be the first two works of art that are comparable. Poe s â€Å"The Fall of House of Usher† possesses all of the Gothic elements like a haunted house, dreary landscape, unknown sickness, andRead MoreThe Fall of the House of Usher by Edgar Allan Poe1438 Words   |  6 PagesThe Fall of the House of Usher by Edgar Allan Poe The mind is a complicated thing. Not many stories are able to portray this in such an interesting manner as in Edgar Allan Poes The Fall of the House of Usher. The haunting story of a man and his sister, living in the old family mansion. But as all should know, much symbolism can be found in most of Poes works. The Fall of the House of Usher is no exception. First of all, we have the symbolisme of Roderick Ushers mind and the House ofRead MoreThe Fall of the House of Usher by Edgar Allan Poe668 Words   |  3 PagesThe Fall of the house of Usher Literary Analysis A â€Å"Royal house† refers to the Royal family’s members. The house becomes a representation of the family as the reputation of the house relies on the family’s actions and status. The Usher family was at one time a great family in the upper tier of society which is why they titled their family and home â€Å"the house of Usher.† Edgar Allan Poe uses this symbol to draw in the reader by giving the house of Usher human like characteristics similar to Lady MadelineRead MoreThe Fall Of The House Of Usher By Edgar Allan Poe1216 Words   |  5 PagesEdgar Allan Poe is a famous short story writer who writes many short stories, novels, and poems in the 19th century. Although he is obviously a very prolific writer, he is most famous for his macabre literature. This literature of his is best known for its melancholy descriptions that establish a setting and mood that contribute to the overall tale. Poe’s goal through his literature is to evoke horror into the reader’s mind. In â€Å"The Fall of The House of Usher,† Poe presents the demise of a distinguishedRead MoreThe Fall Of The House Of Usher By Edgar Allan Poe896 Words   |  4 PagesEdgar Allen Poe is well-known for his frightening and disturbing short stories. He portrays his characters in unforeseen circumstances that create an eerie atmosphere, and this then leads to unsettling actions. In his famous short story, The Fall of the House of Usher, Edgar Allan Poe utilizes dark mood, dreary allegory, and mysterious symbolism to create the thrill and suspense. The mood of the characters set the intensity of fear and gloom, while the story of the Ushers follows psychologicalRead MoreThe Fall Of The House Of Usher By Edgar Allan Poe1159 Words   |  5 Pagesâ€Å"The Fall of the House of Usher† â€Å"The Fall of the House of Usher† by Edgar Allan Poe is an ominous tale, told in retrospect, of a man who visited an old friend, Roderick Usher, who was dying of a mental illness. This visit was quite different then how the narrator believed it would be. The narrator explained the â€Å"insufferable gloom† he felt when he saw the mansion, and this dreary feeling only grew stronger the longer he stayed (Poe 1265). The narrator endured the bleak time with his old friend whoseRead MoreThe Fall Of The House Of Usher By Edgar Allan Poe1104 Words   |  5 PagesThe Fall of the House of Usher Edgar Allan Poe is best known for his unnerving and suspenseful writings, and â€Å"The Fall of the House of Usher† is no exception. Just like Poe’s other clever writings, â€Å"The Fall of the House of Usher† portrays a sense of fear and paranoia yet also a touch of curiosity with his extraordinary descriptions about the setting and characters, along with the tone. Poe does a magnificent job creating an eerie tone while describing the setting. Even in the first paragraph ofRead MoreThe Fall of the House of Usher, by Edgar Allan Poe785 Words   |  4 Pagesis a relation which relates itself to its own self.† I understand The Fall of the House of Usher in these terms; the story is a description of the sick self, the sick spirit, the mortally morbid human. The title provides a reasonable summary of the story: the subject is the House of Usher and what happens to the House is a fall. That would be simple enough, but matters are complicated by the fact that the phrase â€Å"House of Usher† has more than one meaning; the phrase can mean, â€Å"both the family and

Molecular Genetics Catching the Criminal Using Electrophoresis Free Essays

Introduction A sample of DNA found in a crime scene was provided along with five suspects. Their DNA was then processed using restriction enzymes and Agarose Gel Electrophoresis. The objective of this lab was to match a criminals DNA to a crime scene using restriction enzymes EcoRI and Pstl with Agarose gel electrophoresis. We will write a custom essay sample on Molecular Genetics: Catching the Criminal Using Electrophoresis or any similar topic only for you Order Now Restriction enzymes cut DNA at a specific base pair site recognized by the enzyme, which then turns one single strand of DNA into many fragmented strands of DNA. EcoRI recognizes and cuts the palindromic base pair sequence GATTC while Pstl recognizes and cuts the palindromic base pair sequence CTGCAG. Agarose gel electrophoreses separates these fragmented DNA by their size. The negatively charged DNA moves through the Agarose gel to the positively charged end of the gel. The smaller fragments move through the gel more quickly allowing a linear view of the fragmented DNA when the process is complete. Since each individuals DNA will be cut into different size fragments when restriction enzymes are applied we can match one of the suspects to the crime scene DNA sample. This process enables an individual’s DNA to be matched, much like a fingerprint, to a sample of unknown DNA. Methods An enzyme mix of EcoRl and Pstl was added 10 microliters at a time to the crime scene sample and suspect samples one through five each containing 20 microliters of DNA. A new pipet was used for each transfer of the enzyme mix to ensure that there was no cross contamination of the suspects. To guarantee the enzyme reacts with the DNA the six samples mixed with enzyme were then centrifuged. You can read also King v Cogdon The samples were incubated at 37  ° C for 45 minutes, after incubation 5 microliters of dye were added to each sample. During this time an Agarose gel was cast using an 8 well comb. The Agarose gel was placed in the electrophoresis chamber with the wells at the cathode end and 275mL of electrophoresis buffer was added. In the first well 10 microliters of Hindlll DNA marker was added. This marker was provided dyed. In the following wells 20 microliters of each sample was added, Table 1 provides the lane information. The volts were set at 120 Volts and the sample was electrophoresed for 30 minutes. After the gel was electrophoresed it was transferred into a container and dyed with Fast Blast DNA stain so the DNA fragments could become visible to the eye. Results Figure 1 below shows the samples once they have been dyed. To the naked eye it would appear that the closest match to Lane 2 (the crime scene) would be Lane 4 (Suspect 2) but to verify this conclusion you need to calculate the size of the bands. To compare the samples the size of each marker band was measured from the well to the band in mm and graphed with the given size of each band as shown in Graph 1. In the first column of Table 2, Hindll size in base pairs was provided, to find the approximate size of the other samples the distance of each band was plugged in as an x-value to the y=-142x+13214 equation found using excel on the best fit line on Graph 1. Comparing the crime scene column to suspects one through five it was found that Suspect 3 was the criminal. His DNA fragments were of similar size and travelled a similar distance through the electrophoresis gel. Discussion- There is a pretty serious error with the calculations of size in base pairs as presented in Table 2. Some of the base pair lengths were found to be negative numbers which does not properly correlate to the proposed size of the bands. This error was most likely to have happened in the graphing of the marker. In the results it was discussed that Suspect 3 is most likely to be the criminal but this result was found by disregarding the negative values. If the error was corrected and the correct size measurements were found the suspect found to be the criminal may have been different. Since the values for size had an error in them the criminal could not be positively identified. Conclusion- In this lab it was clear that pairing restriction enzymes with gel electrophoresis makes it possible to match a DNA sample to an individual. Applying the restriction enzyme cuts each DNA sequence into a unique size and amounts of fragments for each sample. This unique combination of sequences is what makes it possible to run the fragments through an electrophoresis gel that separates the fragments into a unique â€Å"fingerprint. Although a suspect was not properly identified to the crime scene sample, it is clear how it would be possible to identify a criminal. Table 1- This table lists each lane of the electrophoresis well and what sample was pipeted into it and how much of each sample in microliters. Lane one starts on the left hand of the well. Graph 1- The graph provides a scatter plot of the marker in lane 1, in a log scale, linear fit with a best fit line through it. Th e equation for slope found was y=-142x+13214. How to cite Molecular Genetics: Catching the Criminal Using Electrophoresis, Papers

Political Skills in Control Critical Information †MyAssignmenthelp

Question: Discuss about the Political Skills in Control Critical Information. Answer: Introduction: Power implies the ability to influence or control the actions and behaviours of others. The word authority is normally used for power seen as valid by the social structure. If I become a team leader in my workplace, I would be given several responsibilities which range may from exciting to banal. However, one responsibility which is not explicitly mentioned in any employment agreement is to use this power of position in the workplace. However, being in that position will certainly make me use my power sometimes to motivate and encourage my people, and at times to instil fear in them too. I believe in mostly using my power to encourage productivity among my team members. I will reward great performances, and this is one of the ways in which I will obtain compliance. However, my usage of power will not be limited to just this aspect. There would be times, when there will be chaotic situations in the workplace, employee dissent specifically, where the staff would be unreasonably demandi ng. In such cases, I will use coercive power, i.e. threats of punishment and even give actual punishments. At times this becomes necessary to obtain compliance with the rules and policies of the company. If an employee is conducting some unethical work in the workplace, I will punish him so that he never repeats the same thing and to ensure that this acts as an example for others to follow. Conversely, I will use my expert power when some management decisions are to be taken and I will use my knowledge and expertise to obtain consent to my proposed solutions. Organizational Politics This refers to the deliberate acts of influence for protecting or enhancing the self-interest of groups or individuals which are not aligned with endorsed by those of the company. Here the emphasis is on self-interest. If I get a leadership position in my company I need to recognize political reality in the workplace and continuously develop my political skills. Moreover, if I am not politically smart I run the risk of being fired or demoted or even slipping off my planner career path, unavoidably resulting in real disruptions in organizational performance and personnel charts. I will use my political skills to build networks and cultivate interpersonal relations with relevant parties. I will strive to astutely manage up by communicating with my seniors and keeping the higher-management informed. However, I will not let this double-edged sword hit me because I will also invest sufficient energy and time in cultivating and leading my team. Thus, I would build great relations with my d irect reports and peers, plus with the higher-ups too. Moreover, I will use my political skills very carefully. I will think about the presentation and timing of what I need to say. I will build my working rapports and friendships by gaining support, negotiation, supporting their ideas on public forums and meetings, throwing parties and inviting eminent people of the company and managing conflict. I am well aware of when to call on others and am also ready to reciprocate. I will also use my political skills to control critical information as well as the lines of communication.

Role Of Airplanes In World War II Essays - Airplane, Model Aircraft

Role of Airplanes in World War II Role of Airplanes in World War II Chapter 1: War itself Flying started when the first people on earth saw a bird flying in the sky, we were amazed of seeing how freely they could move and to know that you could reach any place on earth with this ability, since then our dream had been follow them. People then tried to make this dream possible, the result in all cases was serious pain and failure after failure. A lot of time passed since the first time we dreamed of being able to fly, but we finally achived this goal. Two brothers were able to do the first flight on history, this brothers were the Wrights brothers who achived the goal of all the humankind, even know when someone thinks of airplanes they think on the Wrights brothers, because thanks to them in 1903 the world had his first flying machine. But the plane's status changed because of time. The porpuse of this flying machines was to achive our goal, to fly and see the world, to imitate wonderful animals such as birds, but people had never thought that they could use airplanes as a war machine. After it was invented we were so eager to seek destruction that we saw the potential of using it to kill ourselves. It all started when we saw that people on the ground were indefencseless with this new war toy. They found a lot of new uses for it for example: they used them to spy on their enemys, to know where they were heading, to make maps and startegies on what will be the most useful way of attacking them, and this was its use during the first World War. This war was fought on land not on the air as the second war. People didnt knew that their dream could be their mourder. After the war ended countries started to look how to improve their new war toys, they put factories to try to make airplanes reach a higher velocity, altitutde, range etc... There was a war between wars to see who was better, Americans made their airplanes, English tried to make their Royal Air Force the best one, Japanese wanted to make their airplanes lighter and faster, but the real winner in this war were the Germans, their airplanes could travel long range, they were easy to maniubrate and ofcourse they were able to use them for massive destruction against other countries. Thanks to airplanes the Germans were the powerful nation they were during the war. But why did Germans built better airplanes, well there were some reasons like : Germans live in a country with many mountains, people liked to fly model airplanes and make contests to see which were the best ones, from this models a lot of airplanes were constructed. Another reason was that their scientists were very ingenious, people wanted revenge from all the other countries. Their curiosity and their intelligence lead them to make the best war toys in hisotory of war. After World War I Germans were humiliated, they burned their own money for fuel. They had nothing left, they just seeked for revenge, war has always been part of German's culture. But another thing German's have is that they are really smart, they dream of making things but they have a difference over all other nations, they dreams do become true, but they become true because of their intelligence and because they never give up. The versailled treatment was just like a tentation to make they come to life again, they realized to late that this treatment was not peace, it was just an intermission for the worst war ever in history, the first in where land, air and sea were involved. Logic happened the Germans broke the Versailles trateament and started to build a strong army, they used all their money for warfare, between this machines was the airplane. Airplanes were considered the most valuable arm the Germans had, with this machines they could bomb entire cities in just questions of days and then send their soldiers to finish the work making war very fast and easy to win, this concept was know as the Blitz Krieg. Some of this airplanes were the U2 bomber and his brother, they were a two engine plane that could carry a larg number of bombs and soldiers for attack.. Countries as Poland and Austria saw how easily their armys were defeated because of this new war machines that Germans were using. They didn't realized that

Extraterrestrial Life essays

Extraterrestrial Life essays As biologists learn about life on Earth in all its diversity, and at the rate that new planets are being discovered the search for life elsewhere grows more steadily pressing. We have discovered organisms on the Earth that seem tenacious and tough almost to a fault; they thrive in the most seemingly adverse conditions imaginable, and organisms so fragile and specialized so as to exist in only the most isolated and pristine environments. With the knowledge of this great amount of diversity it is a safe bet that we will one day find organisms in other parts of the galaxy that are not indigenous to the earth. This richness of diverse life though is comprised of creatures that could only survive on the Earth, so in order to draw any strong conclusions life must be found elsewhere. Due to their relative proximity the planets of our own solar system are the best place to start this search. And finally what types of organisms could we expect to find on other planets judging from the sam ples on earth? Even with the great diversity of life on earth and new species being discovered almost daily it is unlikely that any terrestrial creatures could survive in the environments of the other planets we have discovered thus far. There is compelling evidence of flowing water on mars and that the moons of Jupiter could contain even vast frozen oceans but these are still unknowns. The other planets we have discovered outside of our solar system all appear to be gas giants similar to the gas giants of our own solar system and these planets and these planets seem like the least likely place to harbor any organisms that we know of. But we must work with the knowledge that we already have and apply the template of life to the rest of the universe since what we have learned of life on earth is all that we know however unlikely it may seem that any of the terrestrial organisms could survive off the earth. We must find organi ...

Semantic Web Essay Example | Topics and Well Written Essays - 2500 words

Semantic Web - Essay Example It may be said that these systems contained limited amount of research material. Rather than storing in cupboards, papers and books were stored in machines, which definitely improved the research strategy. It laid the basis of what we know as ‘Web’ today. With the advancement in technology, and initiation of internet, the landscape of research tools began to change. Late 1990’s is registered with some remarkable changes in the techniques of research tools (Baker & Cheung, 2007). In 2001, the introduction of ‘Web’ revolutionized the conventional ways of research. This initial Web design served as the storage of billion of documents. Researchers were allowed to access their desired content, and read it. This made Web an advance form of library. The first version of the World Wide Web, Web 1.0 facilitated the users to search ‘online library’ to the extent of reading only. The speed was fast, and the technology was new, so it got popular very quickly. The need of improvement was felt when the technology started revolutionizing, and access was limited. The updated version of web, Web 2.0, brought some drastic changes in the web research tools. It promoted human interaction with web. Now the Web did not serve the purpose of a just a library, but it became an interactive tool where people were allowed to alter the research content. The Web stuff was not a read-only material, but it also allowed users to make changes, write their own papers. It was the change that was instantly felt by the users. This laid the basis of the social networking. The Semantic Web is the next generation of the Web, which attempts a precise automatic filtering of information. For this, it is necessary to make the information that resides on the Web which is understandable by the machines. With this, we can determine that the Semantic Web is about different fields, first is a set of languages and procedures to add the semantics to information that is understandable by the

Education Essay Example | Topics and Well Written Essays - 1000 words - 4

Education - Essay Example After the final work, you will find the areas in your work I edited. The ideas I added are typed in RED to make you spot the new additions. I have also attached one more article that I used. If your teacher requests for it, you may provide it to him. Thank you and hoping we work again in the nearest future since my field is Education. Isaac #72032 TUI UNIVERSITY Grear Dale III MAE 515 MOD 3 SLP Dr. Xiaoying Wu February 21, 2011 Texas Public School System Education is an important aspect of society. In the view of Goer (2007), education has an enormous impact on the human society. It trains the human mind to think and take the right decision. To this effect, human is regarded as a rational being and distinguished from other animals when he is educated to take control of himself and over the environment around him. Education therefore equips humankind with the knowledge to take charge over his immediate environment and make it suitable for his existence. It is for the reason of this im mense impact of education that States all over the world adapt educational systems that will be most suitable to the needs of its citizens and help solve the immediate problems of its people. To ensure that the adapted educational system meets the expectation of society, there are systems put in place to check for success and progress of the entire educational system. Checking for success of the educational system includes checking whether the curriculum answers the most immediate perturbing issues of society and whether stakeholders in the educational system; including students and teachers are living up to the standards of the educational system. The system that is used for checking whether the educational system is up to standard is commonly referred to as assessment. In the State of Texas, the public school system is one of the most esteemed forms of education. Texas’ public school system continues to use a variety of assessments in which to evaluate curriculum and teache rs/instructors. Assessments are conducted by students in determining where their school ranks within districts throughout the state. The rankings are not always used in a positive manner. Some assessments are in an attempt to solicit student enrollment into certain school districts. The State of Texas’ overall intent for its ranking procedure and policies is also used to promote schools as Magnet schools, which is a positive step to improve student outcomes. Magnet schools throughout the state of Texas receive much more funding regular schools. It focuses on special funding for special programs and compensation to teachers/instructors who deliver their curriculum to a certain standard. It is noticeable that the typical standard school receives far less funding and therefore students are less likely to receive the same standard of education. The intent of this analysis is to compare certification programs and evaluation requirements for teachers as well as students within the state of Texas school districts. What is a Magnet School? The article â€Å"Public School Review,† suggest that the difference between a Magnet and regular public schools â€Å"is that they usually have something special to offer over a regular school, which makes attending Magnet schools an attractive choice to many students, thereby increasing the diversity of the student population within them.† (Chen, 2007) Students who are privileged to enroll in Magnet schools

Philosophy Research Paper Example | Topics and Well Written Essays - 500 words

Philosophy - Research Paper Example The college was founded by Pastor Jonathan Blanchard in the year 1860. Blanchard was an abolitionist who was a pioneer in the abolishment of slavery (Wheaton Heroes, par. 2). He was also strongly against Freemasonry and possessed strong Christian and cultural values. These are both indications of the values upon which the college was built. Jonathan Blanchard was also the college’s first president and was later succeeded by his son. Currently the president of the college is Philip Ryken (Wheaton, par. 4). In total the college has had eight presidents. At the current moment, Wheaton has approximately 2500 students from each of the states in America and approximately 50 countries all over the world (U.S News, par. 1). It is one of the most highly ranked Christian colleges and its mission is to build the church and improve the world (Wheaton College, par. 3). It aims to fulfill these goals using the philosophies of its founders which were centered on humanitarian activities. The college aims to promote the role of Christians in the community and attempts to achieve this mission by implementing programs of excellence into a solid Christian education (Wheaton College, par. 3). These programs and policies adhere to the college motto, â€Å"For Christ and His Kingdom† (Wheaton College, par. 2). Another major aim of Wheaton College is to establish more churches and spread the word of God. This philosophy can be seen in action as students from this college are able to fulfill their role in society in approximately 60 countries due to several service projects and programs that have been initiated by the college (Wheaton College, par. 1). Students from the college perform researches and participate in other academic activities in Latin America, Europe and the Middle East. It also has an HNGR program which enables graduates to complete their internship in developing countries (About HNGR, par. 2). The

Various Components Of Computer Network Structure Information Technology Essay

Various Components Of Computer Network Structure Information Technology Essay What are the various components of Computer Network structure. Explain in brief. Write down the differences between connection oriented and connectionless services. Explain in brief the topologies that are used for broadcasting type of communication. Television channels are 6MHz wide. How many bits/sec. can be sent if four levels digital signals are used? Assume a noiseless channel. Which of the OSI layer handles each of the following: Breaking the transmitted bit stream into frames. Determining which route through the subnet to use. Providing compatibility in data and text. Providing terminal compatibility. Providing facility for remote login. Sketch the Manchester and Differential Manchester encoding for the following bit stream: 0111000111001101 For differential Manchester encoding assume the line is initially in the low state. UPTU 2007-08 Attempt any two parts of the following: (102=20) What do you mean by a computer network? Explain in detail various goals and applications in real life of computer networks. Give different categorization of the computer networks. What are internetworks? How you will categorize internetworks using above categories of computer networks. Give a detail description of the functionality of different layer of OSI model. UPTU 2008-09 Attempt any two parts of the following: (102=20) (i) What do you mean by network topology? Explain in brief any three such network topologies. (ii) What is difference between TCP/IP and OSI model? What are channel types in ISDN to construct the transmission structure of any access link? Explain them. Which types of transmission media are used at physical layer transmission? Give a comparative study of different transmission media in guided media. When unguided media is suitable for transmission? UPTU 2009-10 Attempt any two parts of the following: (102=20) What are the reasons for using layered protocol? A system has an n-layer protocol Hierarchy. Applications generate messages of length M bytes. At each of the layers, an h-byte header is added. What fraction of the network bandwidth is filled with headers? (i) If a binary signal is sent over a 3-kHz channel whose signal-to-noise ratio is 20 dB, what is the maximum achievable data rate? (ii) What is the percent overhead on a T1 carrier; that is, what percent of the 1.544 Mbps are not delivered to the end user? Explain the advantages and disadvantages if any of the following topologies: (i) star (ii) ring (iii) bus (iv) mesh UNIT II UPTU 2006-07 Attempt any four parts of the following: (54=20) Suppose that the string 0101 is used as the bit string to indicate the end of a frame and the bit stuffing rule is to insert a 0 after each appearance of 010 in the original data; thus 010101 would be modified by stuffing to 01001001. In addition, if the frame proper ends in 01, 0 would be stuffed after the first 0 in the actual terminating string 0101. Show how the following would be modified by this rule? 11011010010101011101 Measurements of an infinite user slotted ALOHA channel show that 10% of the slots are idle: (i) What is the channel load, G? (ii) What is throughput? (iii) Is the channel underloaded or overloaded? Consider an error free 64-Kbps satellite channel used to send 512 byte data frames in one direction, with very short acknowledgement coming back the other way. What is the maximum throughput for window sizes of 01 and 07? A bit stream 10011101 is transmitted used the standard CRC method. The generator polynomial is x3 + 1. Show the actual bit string transmitted. Suppose the third bit from the left is inverted during transmission. Show that this error is detected at the receivers end. Explain Basic-Bit-Map (a collision free protocol) used at MAC sublayer. Sixteen stations, numbered 1 through 16, are contending for the use a shared channel by using the adaptive Free Walk Protocol. If all the station whose addresses are prime number suddenly becomes ready at once, how many bit slots are needed to resolve the contention? UPTU 2007-08 Attempt any two parts of the following: (102=20) What is Hamming code? For the following word pattern (message) find out the number of check bit and the bit at eleventh position. If any error is detected, show it. M = 1111 1010 0000 1110 What are medium access control (MAC) protocols? Discuss salient feature of CSMA/CD protocol. Describe the bit stuffing rule used the HDLC protocol. Consider a CSMA/CD network running at 200 Mbps over a 1 Km cable with no repeaters. The signal speed is 2 * 108 m/sec. Compute the minimum frame size. UPTU 2008-09 Attempt any two parts of the following: (102=20) What do you mean by ALOHA? How does slotted ALOHA improve efficiency? SEC(7,4) hamming code can be converted into a double error detecting and single error correcting code (8,4) by using an extra parity check. Construct the generator matrix for the code and show that the code is quasi perfect. Design a decoder for the code. Explain the IEEE 802.3 MAC sublayer frame format. What is the binary exponential back off algorithm? UPTU 2009-10 Attempt any two parts of the following: (102=20) A large population of ALOHA users manage to generate 50 requests/sec, including both originals and retransmissions. Time is slotted in units of 40 msec. What is the chance of success on the first attempt? What is the probability of exactly k collisions and then a success? Explain the working of CSMA/CD protocol. Why there is a minimum frame length restriction in CSMA/CD? Explain the working of GO-BACK N ARQ protocol. How it is different from selective repeat ARQ? UNIT III UPTU 2006-07 Attempt any two parts of the following: (102=20) Write and explain the kinds of shortest path routing Algorithm in brief. Find the shortest path in the following subnet using Dijsktra Algorithm, when the source is fixed but destination is not fixed. Describe the choke-packet method of congestion control. You are also required to explain the variation in the above mentioned algorithm. Explain the concept of Tunnelling in Internetworking. Write down the difference in IPv4 and IPv6. UPTU 2007-08 Attempt any two parts of the following: (102=20) Answer the following question: How is IPv6 different from IP protocol? Convert IP address whose hexadecimal representation is C22F1582 to dotted decimal notation. A class B class network on the internet has a subnet mask of 255.255.240.0. What is the maximum number of hosts per subnet? Explain the purpose of subnetting. What is Link Control Protocol? Give the format of LCP packet. Also how authentication is supported in PPP? Explain. (i) A computer on a 6-Mbps network is regulated by a token bucket. The token bucket is filled at a rate of 1 Mbps. It is initially filled to a capacity with 8 megabit. How long can the computer transmit at the full 6 Mbps? (ii) Discuss the token passing technique used in FDDI. UPTU 2008-09 Attempt any two parts of the following: (102=20) What is the congestion in network layer? Differentiate and explain Leaky-Bucket algorithm and Token Bucket algorithm? What is the role of routing algorithm? Explain the working of Distance Vector Routing algorithm with the help of a suitable example. (i) Explain various phases through which a PPP connection goes using transition state diagram. (ii) What is the significance of IP address classification? What problems of IPv4 are being addressed by IPv6? UPTU 2009-10 Attempt any two parts of the following: (102=20) A computer on a 6-Mbps network is regulated by a token bucket. The token bucket is filled at a rate of 1 Mbps. It is initially filled to capacity with 8 megabits. How long can the computer transmit at the full 6 Mbps? Give a classification of IP addresses used in the Internet. Suppose that instead of using 16 bits for the network part of a class B address originally, 20 bits had been used. How many class B networks would there have been? (i) The protocol field used in the IPv4 header is not present in the fived IPv6 header. Write your justification. (ii) IPv6 uses 16-byte addresses. If a block of 1 million addresses is allocated every picosecond, how long will the addresses last? UNIT IV UPTU 2006-07 Attempt any two parts of the following: (102=20) Describe Transmission Control Protocols (TCP) Transmission policy. Explain the Remote Procedure Call with suitable diagram. You are also required to explain the use of RPC in Transport layer. Imagine that a two-way handshake rather than a three-way handshake were used to set up connections. Are deadlocks now possible? Give an example or how what none exist. UPTU 2007-08 Attempt any two parts of the following: (102=20) Why does UDP exist? Would it not have been enough to just let user processes send raw IP packets? What are two army problem and a three way handshake? State the elements of transport protocol. Describe the feature of the following devices: Routers Bridges Gateway UPTU 2008-09 Attempt any two parts of the following: (102=20) A TCP connection is using a window size of 1000 B and the previous acknowledgement no was 22,001. It receives a segment with acknowledgement no 24,001. Draw a diagram to show the situation of the window after and before the acknowledgement is received. If the window size is change to 11000B and 9000B separately, than what will be the situation? Discuss the issue to be considered in designing different layers. (i) What is user datagram protocol? Give its datagram format. (ii) Would it not have been enough to just let user processes send raw IP packets? Give reason in support to your answer. UPTU 2009-10 Attempt any two parts of the following: (102=20) Draw the TCP header format and explain its various fields. A TCP machine is sending full windows of 65,535 bytes over a 1-Gbps channel that has a 10-msec one way delay. What is the maximum throughput achievable? What is the line capacity? Explain Connection Management at the transport layer in detail. UNIT V UPTU 2006-07 Attempt any two parts of the following: (102=20) Explain the architecture of Electronic Mail (i.e. E-mail). Describe the concept of Domain name System in brief. Explain the working of server side in the architectural overview of World-Wide-Web (WWW). UPTU 2007-08 Attempt any two parts of the following: (102=20) One secret key encryption method involves the permutation of bits. For example an 8 bit plain text is permuted, bit 8 becomes bit 3, bit 1 becomes bit 2 and so on. Draw a diagram to show the mapping of each bit to its new designation. Scramble the bits as you please. What is encryption and decryption algorithm? What do you mean by following : HTTP SNMP How MPEG file format is different from JPEG file format? Encode the following message using Huffman coding: INDIAN INNING Write short note on one of the following : Network security and cryptography Electronic mail and FTP. UPTU 2008-09 Attempt any two parts of the following: (102=20) One secret key encryption method involves the XOR operation. A bit patter (plaintext) of a fixed size in XORed with a block of bits of the same size to create to fixed sized cipher text. What is the encryption algorithm here? What is the decryption algorithm here? Remember that an XOR algorithm is a reversible algorithm. (i) Why do we need Domain name space when we can directly use an IP address? (ii) What is trivial file transfer protocol? How it is different from simple FTP? (i) What is the role of digital signature in cryptography? (ii) What is JPEG standard? How it is different from JPEG 2000? UPTU 2009-10 Attempt any four parts of the following: (54=20) Can a query message in DNS have one question section but the corresponding response message have several answer sections? Describe the addressing system used by SMTP. Describe the functions of the two FTP connection. What is anonymous FTP? Compare the way SMTP and HTTP transfer images. Which one do you think is more efficient? Why? The Diffie-Hellman key exchange is being used to establish a secret key between Alice and Bob. Alice sends Bob (719, 3, 191). Bob responds with (543). Alices secret number, x, is 16. What is the secret key? Can IPsec using AH be used in transport mode if one of the machines is behind a NAT box? Explain your answer.

College Admissions Essay - Rewards of Understanding :: College Admissions Essays

College Admissions Essay - Rewards of Understanding As a high school freshman, I met and became friends with many new people. Among the most fascinating people was Lauren. I met Lauren in my lab class. She was outspoken and liberal. Her clothing revealed creativity; her big eyes, curiosity and strength. I was interested in learning more about Lauren, but felt shy about approaching her. My peers made fun of Lauren's manners and actions. They considered her too strange to know and shunned her. This prejudice made me realize I was not interested in knowing people who criticize based on observation rather than experience. Still, I said nothing in her defense. Recently, I traveled with my art class to Williamstown, Massachusetts. That was when I got to know and became friends with Lauren. She and I talked during the bus ride as she revealed to me unimaginable secrets. Lauren told me about her lifelong battle with Depression and Attention Deficit Disorder (ADD). She also told me about her suicide attempts. She said, "When I was a kid, I was a dork and never good at anything social. Many times I would do or say the wrong thing. I felt rejected and lonely." I remembered those who mocked Lauren and felt angry at them. People's cruelty can be very painful even to those who appear strong and especially to those who live with emotional and social challenges. That is why it is crucial to understand someone before judgment and not act with brutality to those who are different. Lauren told me that art was her greatest passion. "Art is the only thing that has kept me sane because I can escape into it," she said.

Effects of Online Advertisements on Newspaper Advertisements Essay

Advertisements can either take the form of print advertising through newspapers, magazines, brochures, and fliers or in non-print form such as those found in television, radio, video, and internet. The key purpose of advertisements is to bring to the attention of potential customers the existence of a new product or service. A good advertisement should be able to persuade the potential customers to purchase and keep them motivated to do a certain action (Tolani, 2010). While the function of advertising has not changed from the act of influencing the decision of a potential customer, the form of advertisement has radually evolved with new advertisement media emerging. Radio advertisement emerged with the coming of radios in the 1920s. The number of people who owned radios increased to about 82% by 1940. However, television was introduced in the 1950s, and was soon a common appliance in almost all households. This resulted in the increase of television advertisement expenditure to near ly $1. 5 billion by 1960s. Outdoor advertisement can be traced back to the post World War era to the American Safety Razor Company in 1925 when it advertised a brushless shaving cream on a mega billboard (Tolani, 2010). The advent of video cassette recorders saw a new trend in advertisement during the period between the early 1980s and late 1990s. The video cassette recorders became very popular with viewers, but video advertisement met a major hitch as viewers easily fast-forwarded ONLINE AND NEWSPRINT ADVERTISEMENT 11 through advertisements while watching tapes. This compelled firms to resort to product placement in which their products were used in television shows and films. The latest media development in this field is the use of internet for advertising. There has generally been an increase in computer ownership and the use of internet has rapidly grown. It might not be easy to predict the advertisement media that will be widely used in the future. However, it is an open fact that advertisements will continue to improve and strive to become more useful to businesses and to the consumer (Tolani, 2010). Entrepreneurs and business managers are faced with the challenge of making a choice for an advertising media on a daily basis. This is because the success of their establishments greatly depends on the ability of the entrepreneurs and managers to create product and service awareness, build their firm’s image and reputation, and generate sales leads and revenues. These efforts can only be realized by the use of newspaper and magazine advertisements, radio advertisements, television advertisements, outdoor advertising, web advertising, among many other advertising media. What will determine the final medium choice may vary from one business to another and the various factors that are in play toward meeting the specific business objectives (Patsula Media, 2007). Irrespective of the medium of advertisement that a business chooses to use for its products and services, it is important to note that both the print advertising and online advertising are highly necessary, given that the approaches toward both, the purposes, and even the audiences are very different. It is not very advisable to consider one of these media as more effective that the other on mere basis of seasonal variance because either may overtake the other at some give time. A good number of people also have access to both sources and this makes it ONLINE AND NEWSPRINT ADVERTISEMENT 12 mportant for entrepreneurs and business managers to give due consideration to both (Web Windows, 2010). Thesis Statement Given the increased growth of information that is available over the internet and the subsequent increase in the number of people who tend to spend more time on the internet, companies are turning to advertise their goods and service online so as to capture this newly generated m arket. Emphasis has thus shifted to the possible effects that this emerging trend of online advertisement may have on newsprint advertisement, both in popularity and advertisement revenue. Statement of the Problem Advertisement plays a very important function in the trading processes as it is the only means through which a business can bring to the attention of the consumers about their products, introduce a new product in the market or promote the sales of an existing product or service. All these are core activities—without which, a business setup cannot effectively compete for customers in the already-crowded market. Though there are numerous media through which a business may place its advertisements, the most commonly used medium is the newspaper because of its wide readership and circulation. With the advent and advancement of technology, newspaper publishers have embraced information technology to an extent of presenting their publications both as newsprint and online versions. This advancement means that entrepreneurs have the option of choosing which version of a newspaper through which to place their advertisements. This will mainly be determined by an entrepreneur’s own evaluation of the medium that will best suit the business needs. Lately, there ONLINE AND NEWSPRINT ADVERTISEMENT 13 as been growing debate about the popularity of online newspaper and newsprint. This debate cannot escape the attention of entrepreneurs who significantly rely on these news media for their advertisements. There is general consensus that online versions of newspapers are gaining popularity among readers worldwide. Could this increasing popularity and, to some extent, translate into increased preference by entrepreneurs to place their advertisements online instead of the newsprint version of newspapers? Background of the Problem Given the central role which newspapers play in the advertisement of goods and services by businesses, it is only important that entrepreneurs give special attention and critical evaluation on the volume of readership and scope of circulation of both the online version and newsprint version of newspapers. This would mean that new considerations are factored in when making a choice for advertisement media by business contrary to previous emphasis that focused only on readership and circulation. Ability to access n advertisement by potential customers is a major concern that attracts heated boardroom debates in companies, particularly due to intense competition for the crowded market. The significance of an advertisement media with regard to scope of outreach means that both entrepreneurs and advertisement agencies have a responsibility to adopt the use of advertisement media capable of optimizing market outreach for a product or service. Key aspects for consideration with regard to ch oice of advertisement media are mainly in areas of target audience and access. These entail considerations of readership and circulation which would ensure that an advertisement reaches the highest number of target audience within the shortest duration possible and draws attention in the most appropriate way. ONLINE AND NEWSPRINT ADVERTISEMENT 14 While many entrepreneurs are coming up with several measures of ensuring they significantly save on advertisement costs for their products and services, advertising agencies are of the opinion that optimizing market outreach can best be achieved by choosing a media with huge readership and wide circulation. Key areas suggested by advertisement experts include impact and ability to attract attention among other advertisements. When due consideration is given to these two aspects, an advertisement media will be able to achieve market outreach by approximately 70%, which is equivalent to nearly 5% of the total product market in a crowded environment. It is generally agreed that upgrading of newspapers to online versions can help to significantly improve their readership and accessibility, translating to wider market outreach for online advertisements. Such advancement in technology has for long been credited as significant part of increasing readership, expanding circulation, and making lasting impact in advertisement. The most remarkable gain for online advertisement can be attributed to the increase in number of people owning computers and therefore spending a lot of time on the internet unlike the numbers of people buying newsprint and the time they spend reading it. Justification for the Study Effects of online advertisement toward newsprint advertisement are a welcome topic at this time when there is growing concern that newsprint advertisement is becoming less and less effective in an environment where consumers are increasingly getting their information online and from other non-traditional sources. This belief has also drawn a lot of objection from newspaper advertisement sales agent who insist that newsprint advertising is more effective than online advertising. To them, newsprint advertising is tangible, making it possible for a potential ONLINE AND NEWSPRINT ADVERTISEMENT 15 customer to clip it out, hold in the hand and carry to the store unlike online advertisements, which is only visual. Though online advertisement can cost a business slightly more, it is becoming more popular with consumers and can thus not be simply brushed off. This calls for a strategy that will ensure that this advertisement medium is embraced without jeopardizing the profits of a business. Deficiencies in the evidence The choice of an advertisement media that an entrepreneur or a business opts to use for its products or services are mainly determined by size of business and the target audience— whether they are other businesses, youth, elderly, men or women. The access to an advertisement by these groups of persons is quite varied as all of them have their own preferences of media choices. The youth may be found of internet while the elderly may be accustomed to newsprint. While online advertising may make a big impact among the youth, it may not necessarily do the same with the elderly or housewives. The size of a business will also play a big role in the choice of advertising media. For example, small businesses may not have all the money to invest in certain media which are considered expensive and are therefore a preserve for big businesses. Advertising is an expensive venture and may not be appealing or affordable to all entrepreneurs. This means that the choice of a media may not necessarily be determined by its effectiveness but rather by the investment capacity of any given entrepreneur. Evidence obtained for this study will thus be influenced to a greater extent by individual entrepreneur considerations and not necessarily by the popularity of any given media. ONLINE AND NEWSPRINT ADVERTISEMENT 16 Definition of Terms Advertising Media: refers to means by which an advertising message is carried to potential customers and includes television, radio, internet, magazines, newspaper, and signage Online Advertising: refers to advertising that is done over the internet Newsprint Advertising: refers to placing advertisements on a newspaper Purpose of the Study The purpose of studying effects of online advertisement toward newsprint advertisement is to: 1. Ensure that entrepreneurs are provided with ample information regarding the various advertisement media to enable them make informed choices 2. Ensure that myths revolving effectiveness of either newsprint advertisement or online advertisement are eliminated and substituted with live statistics 3. Ensure that advertisement agencies are able to adjust their media in a manner that will enable businesses reach their target audience in the most effective way and at the least cost possible 4. Ensure that recommendations are made that would help entrepreneurs make a choice on the most effective media for their advertisements. This study is significant because it would help in ensuring that useful information is made available to help entrepreneurs with their advertisement decisions, particularly those focusing on newsprint and online advertisements. It will also ensure that advancements in technology are ONLINE AND NEWSPRINT ADVERTISEMENT 17 embraced and advertising services evolve to best meet the opportunities and challenges of the future with regard to market outreach. Hypotheses The following hypotheses were tested in this study: 1. H01: Advertising plays a central role in business success. HA1: Advertising does not play a central role in the success of a business. 2. H02: Most businesses advertise on newsprint media. HA2: Most businesses do not advertise on newsprint media. 3. H03: Most entrepreneurs prefer to use online advertisements for their products. HA3: Most entrepreneurs do not prefer to use online advertisement for their products. 4. H04: Newsprint advertising is more effective that online advertising. HA4: Newsprint advertising is less effective than online advertising. 5. H05: Online advertising is the future of product advertisement. HA5: Online advertising is not the future of product advertisement. Summary The shift in focus by entrepreneurs and businesses to put more attention on online advertisement instead on the traditional advertisement media is broadly seen as one of the main steps toward technological revolution of the advertising industry. This would go a long way in realizing wider market outreach and increased sales for businesses and publishers who embrace the internet for their publications. This, in essence, would mean increased readership for online version of newspapers, translating into bigger profit margins. ONLINE AND NEWSPRINT ADVERTISEMENT 18 This study has been designed to explore various modes of newspapers as major advertisement media which can be used by entrepreneurs and businesses to advertise their products and services. Special focus has been given to Star Newsprint and Star Online, which are Malaysia’s leading English publications. Chapter two of this work is an extensive literature review on matters relating to online and newsprint publications as well as online and newsprint advertisement. Chapter three is an outline of data collection and treatment while chapters four and five respectively present findings and discussions. Chapter six outlines major conclusions and recommendations. ONLINE AND NEWSPRINT ADVERTISEMENT 19 CHAPTER 2: LITERATURE REVIEW Introduction Newspapers have conventionally played a very significant role in the advertisement of goods and services. This has been mainly attributed to their wide readership and circulation since they can be easily obtained, from the nearest street vendor to the biggest shopping mall in the biggest city. The readership of newspapers also cut across all ages, sexes, and social classes as they normally publish articles that would be useful to all these category of persons in one way or the other,. Newspapers have for long dominated the advertisement scene due to the low costs involved as compared to other advertisement media. Newspaper comes either as newsprint or online. Newspaper publishers have lately resorted to the two kinds of publication to meet the various demands of different readers (Mutter, 2010). The introduction of online version of newspaper has seen a significant drop in the readership of the print newspaper, and this trend is projected to continue into the future. This scenario which is almost inevitable and probably irreversible is generating big concern on the future of printed newspaper as well as newsprint advertisement. The printing of newspaper remains very important for publishers since it is responsible for the biggest volume of revenue for publishers, contributing nearly 90% of the total revenue for a newspaper company. Analyst are quick to point that any attempt to rid of print newspaper would simply through publication companies out of business since the advertising revenue will almost drop to 5%, if not zero (Mutter, 2010). However, the continued survival of print newspaper will to a great extent be determined by consumer demands, good state of an economy, and the interest of marketers to use newsprint ONLINE AND NEWSPRINT ADVERTISEMENT 20 advertising. It is predicted that with the diminishing economic prospects declining advertising revenue, there is a high possibility of a major drop in consumer demand for print newspapers. This is based on the fact that close to half of print newspaper readers are aged population who are statistically likely to pass out with time. The younger population is not found of print newspapers, and this habit will probably accompany them to old age. Unless this readership habit of the younger population changes, it is quite evident that the print newspaper readership will continue to shrink as the aged population slowly makes their exit, leaving the younger population that has already formed a habit of not reading the print newspaper (Mutter, 2010). Evaluation of Print Newspaper Print newspaper has conventionally been associated with a number of advantages, which have probably made it very popular. It is generally agreed that print newspapers have loyal readership, which makes it a powerful advertising tool as compared to internet. Print newspaper is considered very effective when a particular geographic area is being targeted; for example, when you want to notify people of about a forthcoming sporting event. For those who have information to convey, print newspaper is more flexible in terms of space as one is able to determine the size that would best suit his/her needs. Certain print newspapers enjoy many loyal fans, thus increasing their readership (Lad, 2009). On the other hand, print newspapers have certain disadvantages. Print newspaper generally has limited lifespan, meaning they are only available to the public for a single day after which they are withdrawn from sale. Print newspaper may not give a wide reach as compared with internet that has a global audience. Print newspapers have the limitation in terms of the ONLINE AND NEWSPRINT ADVERTISEMENT 21 audience who may actually read it, and certain copies may actually not be available on demand at all times (Lad, 2009). Evaluation of Online Newspaper Online newspapers tend to offer information to the reader much more quickly as compared to the print version. The online version is always available on the internet before the print version is on the streets. Online publications can normally be updated several times in a day with the latest news and happenings. Moreover, while print version is purchased, online newspapers are accessed free of charge. This makes it possible for a reader to use a wide spectrum of newspapers possible. Online versions enable users to make use of links to divide large units of information into more easily digestible portions, and to search information in the newspaper is also automated. Readers of online versions are able to archive articles on the computer, contact editors via e-mail, and use interactive games (Lad, 2009). The disadvantages attributed to online versions included the fact that they do not give detailed reports on all the subjects and tend to omit several sections found in the print version. This limits information available to the online reader. Reading from a computer does not convey the traditional experience of reading a newspaper, which is a key characteristic of print newspaper. During peak times when several users are scrambling to access news, the download times are very long. Online newspapers are characterized by so many links which are quite confusing instead of being useful, particularly the amount of research necessary and the need to constantly check the link address. One gets tired looking at the computer screen and it may take time to get used to them (Lad, 2009). ONLINE AND NEWSPRINT ADVERTISEMENT 22 Case Study: Star Online and Star Newspaper The Star is one of the leading English language newspapers in Malaysia. The statistics issued from the Audit Bureau of Circulation indicate that the print version of this newspaper has a daily circulation of nearly 950,000 copies while the Sunday Star records a readership of nearly 850,000. The publication is mainly owned by the Malaysian Chinese Association. The main competitors of this publication are The Sun and the New Straits Times, which are also published in English. The Star newspaper traces its history back in 1971, when it was first published as a regional newspaper in Georgetown. By 1976, the newspaper had gained national circulation in Malaysia, and established its headquarters at the country’s capital, Kuala Lumpur. The growth in business saw the company relocate to Petaling Jaya, where it is currently based (Star Publication, 2009). The company’s print newspapers, The Star Daily and The Sunday Star are published in five different editions. Two of the editions cover the northern eninsular states of Penang, Kedah, Perlis, Kelantan, and Perak. Two other editions cover the larger country. The Star Daily is divided into sections consisting of the Main Paper, StarBiz, StarTwo, Star Metro, and classified section. The features of the Main Paper are predominantly local and international news. The StarBiz is mainly concerned with trade and reports on market trends, financial reports, and stock market updates. On the other hand, Star Tw o mainly feature articles on entertainment, environment, science, lifestyle, and fashion among several others. Lastly, the content of Star Metro is varied and tends to focus more on the area of circulation (Star Publication, 2009). The continued demand by the publication’s readers saw the emergence of The Star Online, which is an internet version of The Star newspaper. This was in response to the persistent ONLINE AND NEWSPRINT ADVERTISEMENT 23 demand for an online version of the newspaper, and it finally made entry into the market in 2005. The company prides its strengths as a newspaper on the cornerstones of internet and media ventures. The Star Online and its many components are produced, managed, developed, and contributed to by the Star Division, The Star Online and Multimedia Newsdesk teams of The Star’s Editorial Department (Star Publication, 2009). Newsprint Advertisement Advertisement can be traced to the emergence of trading activities from very early days as evidenced by archeological artifacts drawn from different parts of the world. With the invention of the printing press in 1440 by Johannes Gutenberg who was a German Goldsmith, merchants were able to duplicate advertisements for their wares. By the late 19th and early 20th centuries, newsprint advertising had become the primary means for companies to communicate their sales and promotions to the consumers. This was mainly through media such as newspapers, magazines, fliers, posters, and billboards (Walker, 2010). Following the invention of printing press, advertisements became a common place in weekly newspapers and periodical journals. The items, which were mainly featured in such advertisements, included new machines, other print publications or reported the discoveries and inventions of the enlightenment era. The first newsprint to offer advertising space for sale was the French publication La Presse in 1836. This saw this newsprint being sold more cheaply, hence recorded increased readership and profitability. This move inspired other newspapers and magazines across the world to follow suit in this commercial strategy. In the contemporary newsprint, advertising designers are able to visualize highly creative commercials through digital image manipulation in order to make the biggest market impact (Walker, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 24 Newsprints still remain key advertisement medium for every business to such a point that it is hard to imagine doing business without advertising in a newspaper or a magazine. This is particularly important for small businesses that can hardly afford other media of advertisement. Paid-circulation newspapers have for long dominated the mass media market for advertisement as reflected in advertisement sales volumes. Newspapers are very popular with both multinational businesses and small-scale dealers. This is probably due to the fact that businesses come in three distinct forms namely local, regional, and national newspapers each targeting different audience according to its scope of circulation (Patsula Media, 2007). Advantages There are a number of advantages that print newspaper advertisements have over online advertisements. Print newspapers have very wide circulation as almost every home in the city subscribed to daily access of a printed newspaper. Where the advertisement is intended to reach audience only in a particular geographical region, print newspaper readily permits this. The printed advertisement benefits from both permanence and desired obsolescence. This means that a reader is able to refer back or even cut out a particular advert. Print newspapers have a predictable frequency of publication, either on daily or weekly basis, making it possible for advertisers to target days of wider readership for their adverts (Brassil, 2010). The immediacy that print newspapers have makes it possible for urgent advertisements to be responded fast, thereby producing urgent results. When deadlines are short, it permits quick responses to changing market conditions. Readers are already accustomed themselves to getting advertisements on print newspapers to an extent that a good number buys print newspapers just to read advertisements. At the same time, print newspaper reading has nearly become a habit for ONLINE AND NEWSPRINT ADVERTISEMENT 25 most people. Specific sector adverts can be very easily placed on the various sections of print newspaper such as sports, news, and classifieds to ensure the target is directly hit (Brassil, 2010). Print newspapers give advertisers a lot of flexibility both in size and placement. This means that production changes can be easily responded to whenever the need arises. Advertisements that are placed on print newspapers can be examined at leisure since the exposure is not limited, thus readers are able to take their time going through the message. Since placement on print newspaper can be tailored to a size that suits the budget of the advertiser, it is possible even for small businesses to place their small adverts at low costs. Print newspapers offer wide options to advertisers whether place their advertisements as copy only, copy with graphics, colored, or black and white. Finally, print newspapers features supplements which readers can easily pull out and save (Brassil, 2010). Disadvantages Advertising on print newspaper has not escaped its own set of shortcomings. Because of the large number of advertisements which are featured on the newspaper, any particular advertisement must compete for reader’s attention. This means that readers who only spend a few minutes reading the print newspaper may fail to capture the advertisement. At the same time, there is hardly a guarantee that everybody who reads the print newspaper will read the advertisements placed in it. This is because a print newspaper has several sections and not all readers read every section of the newspaper. The short lifespan, normally daily, that newspapers have forces advertisers to insert multiple advertisements even for a whole week so as to reach a good number of readers. This may be expensive particularly for small businesses (Brassil, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 26 Online Advertisement The revolution in information and communication technology has come with both opportunities and risks for the business community, particularly from the point of view of the traditionally-established media. Internet as a form of computer aided communication is equally unsure for the print media. The technical potential in advertisement that online newspaper offers surpasses that of the printed newspaper in several ways. Online newspaper is interactive multimedia for providing internal and external networks, while offering a selection of functions, possibility for regular updates, access to archives, rapid access to large number of newspapers, and being paperless, thus ensuring there is no problem of waste disposal (Neuberger, Tonnemacher, Bibl & Duck, 1998). Advantages The economic constraints that businesses face on everyday basis often leave enterprises with very little money to spare on advertising. This is more common among the small businesses who often find themselves light in the pocket. It is therefore important to opt for an advertisement medium that give optimum output and minimal costs. Online advertisement is generally seen to be complacent in this line than the traditional newsprint advertisement. When online advertisements are on a pay-per-click basis, an entrepreneur only pays when a potential customer clicks on the advert and ends up on the entrepreneur’s website. This ensures that businesses only pay for leads that end up in their website as opposed to mass messages in the print newspaper that may or may not reach the target audience. There is therefore maximum return on investment for a business using online advertisement (Rogers, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 27 Online advertisement also works very quickly given the fact that the day that one gets started is the same day that results manifest. There is basically neither waiting period nor long startup process. Once an entrepreneur is ready to get started, he/she can very easily launch a successful advertisement promotion on a number of channels. This tends to produce quick results and the campaign can also be maintained for a longer period of time unlike print newspapers which have daily lifespan. Online advertisement enables businesses to target their markets more efficiently than print newspapers. This can be achieved through the use of social networks that an entrepreneur considers relevant to the campaign. Once these social networks are identified, a business can dig very deeply into their niche, enabling them to produce the maximum results with very little investment (Rogers, 2010). Advertising online has the advantage of giving elaborate and thorough statistics that enables a business to tweak and optimize their campaigns to the maximum. This is a total deviation from newsprint advertising when one can do very little to track the success of one campaign as compared to another. Online advertising avails quite a number of information just at a mouse click. With online advertising, an entrepreneur is able to monitor the number of people who visits the business website, where they come from, what they did once they were there, and many other details. Online advertisement also allows full control and analysis since one is able to manage how many times to show up in the search engines, thus make it possible to gain huge returns for the business (Rogers, 2010). Disadvantages One key disadvantage that is associated with online advertisement relates to advertising overload as there is incredible amount of clutter on most web pages. This arises from the fact that ONLINE AND NEWSPRINT ADVERTISEMENT every advertiser tries to draw the attention of web viewers, making readers have access to too much information which they can hardly digest. Under these circumstances, the web viewers normally choose to ignore the advertisements and this will lead to low rates of return. Also, online advertisement is still a new concept for many advertisement agencies, which simply cannot tell just yet which advertising method works best (Rogers, 2010). 28 ONLINE AND NEWSPRINT ADVERTISEMENT 29 CHAPTER 3: METHODOLOGY Introduction In research undertaking, the methodology section is one of the crucial areas to be tackled in a proposal document because it forms the basis of the results of research findings. A research can be faced with big challenges due to wrong choice of method used. To avoid this, good planning of the method is essential and in order to get reliable results. The issue of reliability establishes that a research should have the ability to show consistency in the results even after a study is repeatedly done by different researchers. Reliability in research study can also be enhanced through good structure of the methodology. When the correct data collection methods are used, proportional samples are collected, and the correct method of analysis is used, a research can achieve validity. Since this thesis is inductive in nature, it prompted the application of a qualitative methodology. This means that the views of newspaper publishers and advertisement experts have been given a lot of weight. This was done by administering both physical and online questionnaires as well as conducting in-depth interviews—each lasting nearly 45 minutes. Those interviewed had to be newspaper publishers, advertisement agencies, and general newspaper readers in Malaysia who have been in the sector for the last five years. Moreover, at the time of the interview, they were actively engaged in related media and general businesses. This ensured very rich data was gathered from persons with a wealth of experience. Data Collection Methods The key purpose of data collection was to ensure that a rich set of description was obtained. To achieve this, the interviews were transcribed in real time by the interviewer. The ONLINE AND NEWSPRINT ADVERTISEMENT 30 responses were then reduced and analyzed by adopting principles of data codification and clustering (Miles & Huberman, 1994). This was supplemented by administration of questionnaires as well as comprehensive review of relevant literature. Sources The data gathered for this research is from a wide range of documentary sources relating to newspapers as advertisement medium in general as well as those specifically relating to print newspaper and online newspaper giving special emphasis to The Star Publications. These mainly included policy documents and academic and the non-academic documents. First, journals on newspaper advertisements were searched. Second, electronic databases were searched using key words like ‘newsprint advertisement’, ‘online advertisement’ ‘real The Star newspaper’ and ‘effects of online advertisement on newsprint advertisement. ’ Literature review included both conceptual and empirical works, with about 15 articles reviewed for this study. Interviews The interviews dwelt on the following areas: ? The considerations when choosing advertisement media ? The relationship between newspaper readership and circulation and advertisement impact ? The means of promoting advertisement on both print newspaper and online newspaper so as to enable business reap maximum benefits from these advertisement media ? What the future holds for print newspapers and online newspapers, with emphasis on The Star Daily and The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 31 Questionnaires A questionnaire survey of the newspaper publication sector was conducted to understand the aspects of print newspaper and online newspaper advertisements in Malaysia. The survey was explanatory in nature as the objective was to gain insight on the effects of online advertisement on newsprint advertisement. The questionnaire was administered to nearly 100 Malaysia entrepreneurs, 100 Star Publication readers, and over 100 advertisement experts. The set sent to the entrepreneurs and advertisement experts included a cover letter, which explains the purpose and need for the study, the questionnaire document, and a prepaid reply envelope. Letters reminding the respondents of the questionnaires were later sent to those who had not responded within the three weeks duration. Case Study This thesis involves classical use of case studies to gain a deeper insight through the application of a set of ideas. A multiple case study approach helps in developing a theory which is better grounded, more accurate, and more generalized (Eisenhardt & Graebner, 2007). Case studies are introduced to test the possible effects that advertising in online newspapers could have on advertising on print newspapers, and the users’ adoption of one over the other. The use of case study is important in practical testing of theories with practitioners in real life situation. The case study organizations are selected based on the idea of theoretical sampling. This is because when it comes to building a theory, theoretical sampling tends to be preferred as compared to generalized concept found in statistical studies. This means that the cases are chosen for theoretical and not for statistical reasons (Schroeder, Linderman, Liedtke & Choo, 2008). An analysis has been developed on how the use of online advertisement is steadily gaining popularity among entrepreneurs in Malaysia, and particularly the use of The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 32 Survey Analysis From the nearly 100 questionnaires that were mailed to entrepreneurs, 85 were returned. This represented an 85% response to the questionnaires. However, those that contained usable data were only 70, thus a satisfactory response rate can be said to have been reasonably attained. From the 100 questionnaires administered to advertisement experts, 80 were duly completed and handed over. From these about 74 contained usable data representing nearly 80% response rate which can be considered satisfactory. Ninety-five out of the 100 readers of both versions of The Star duly responded to the questionnaires and all had useful data. Chart 1 Treatment of Data In research, the data collected need to be synthesized in order to make sense with regard to what is being studied. The data from the questionnaires in this research were analyzed extensively to retrieve the information contained in them (Zikmund, 2003). The triangulation method for data analysis and interpretation was used to interpret the data collected, basing arguments on grounded theory (Dick, 2000; Knafl & Breitmayer, 1991). In addition, the information obtained from the case study were analyzed individually and thereafter, a comparison was made between the different data sources. ONLINE AND NEWSPRINT ADVERTISEMENT 33 Research Limitations The main limitation that may be pointed out in this research is the use of a single case study. However, it is also true that online advertisement is still a recent concept that has not gained much popularity among entrepreneurs. At the same time, the single case approach has weight in the sense that it allows the achievement of a comprehensive analysis. Some of the information have also not been validated through multiple case analyses so as to provide a solid and practical basis for understanding the effects of online advertisement on newsprint advertisement. Rigor, Validity, Reliability, and Ethics The four categories of quality management in research were highly considered. These include validity, reliability, ethics, and rigor (Zikmund, 2003). Reliability of a research is its ability to demonstrate consistency in results; this was achieved through the control of sample by stratifying the population to get a more representative sample. On the other hand, validity is the ability of a scale to measure what it is intended to measure but not going beyond the topic of the study. The triangulation method was used to control this aspect in the thesis. Ethics involves adherence to the norms accepted in gathering of information and this has been ensured by providing secrecy on the information collected from the entrepreneurs. Lastly, the rigor of the research was directed toward efficient sample size in a critical facet in any investigation. The main purpose that a researcher utilizes a sample is to reduce the charges and to collect important data faster (Zikmund, 2003). ONLINE AND NEWSPRINT ADVERTISEMENT Human Rights Protection The people who were interviewed were assured of their confidentiality. In addition, the information gathered ensures the people’s privacy. The entrepreneurs and their businesses will have their rights protected. Research Schedule/Timeline This research took a period of eight weeks. This is considered an ideal timeframe given the busy schedule of some of the subjects who were to be interviewed and have granted appointments at later dates. A detailed summary of the work plan for the research has been tabulated below: Table 1: Work Plan Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Research proposal Preliminary literature review search Literature review and writing Interviews Case study collection Interview editing, coding and interpretation Report interpretation Report writing and presentation 34 ONLINE AND NEWSPRINT ADVERTISEMENT 35 CHAPTER 4: RESULTS Research findings indicate that The Star Online is not yet well explored as regularly as The Star Daily print version. According to the survey, only 41% of the users of The Star Online read it daily, as opposed to the 60% who read The Daily Star daily. Chart 2 Seventy percent read The Star Online edition several times a week, while 80% read The Star Daily several times a week. Only 5% of online users say they never read a print version. Online newspapers are read less frequently and also for shorter periods than printed newspapers. Four out of five users (81%) spend less than an hour reading The Star Online on days when they read it. Only 35% of print readers spend such a short time on it. About one-third of the readers of both The Star Online and The Star Daily were unwilling to pin themselves down to a particular time of day for reading the paper. One in four (25%) said they read The Star Daily between 5 and 9 a. m. The main time for reading The Star Online is around 6 p. m. (38%)—this is the time preferred by users of the online edition, which can be read ONLINE AND NEWSPRINT ADVERTISEMENT 36 on the evening before the printed version appears or which are updated several times in the course of the day. In The Star Online version, the classic sections of the newspaper are the most frequently used. The section Local News is also highly popular. One in three readers of the online version uses the archive frequently (32%) and only about one-third of users did not read the small ads (37%). Items with entertainment value or with feedback possibilities were not very popular. Clear differences emerged between the different kinds of versions, and this only shows that preferences are transferred from the print media to their online equivalents. Proof of this is the strong interest in Local/Regional Affairs of Internet users of local and regional newspapers or the importance attached to up-to-date information on politics and business matters. A number of questions dealt with the comparison of the information content of The Star Online compared with The Star Daily. Compared with the print version, the online newspaper was rated 45% of the respondents as providing more expanse of information, while only 30% voted in favor of the print version on this criterion; 20% rated both versions on this count. The smaller size of The Star Online compared with The Star Daily may be the reason that the print newspaper was rated by considerably more respondents as providing greater scope of information. Chart 3 ONLINE AND NEWSPRINT ADVERTISEMENT 37 Regarding finding information in the paper, the position is more positive for The Star Online: 50% of users stated that they could find their way around just as well as in The Star Daily, while 20% were able to find their way around the online version better. With regard to entertainment value, 40% of users found The Star Online just as good as print version, 35% of users rated print version better and 27% favored online version. What about reader loyalty? About 65% would have chosen The Star Daily and just fewer than 30% would have preferred The Star Online, if only one of the versions had been available. The decision in favor of the print version was based on its portability, while the advantages of the online version were seen as being its accessibility from outside the normal circulation area and the avoidance of unwanted paper. The main advantage, however, in the eyes of the respondents was that online newspapers are normally provided free of charge. It is therefore not surprising that only 35% of users would be prepared to accept a charge. Out of these, 80% stated that they would only be willing to pay for online newspapers if they were cheaper than print newspapers. Only 1% of those users willing to accept a charge could imagine paying more for online newspapers. Apparently, then, users are not willing to pay for the advantages of online newspapers. ONLINE AND NEWSPRINT ADVERTISEMENT 38 CHAPTER 5: DISCUSSION The case study of Star Publications shows that online newspaper users base their activities and/or expectations on the print newspaper and use or design their product accordingly. The online user knows what to expect of a site as the online version retains the name of the printed version, use a similar layout, and similar contents. Moreover, the positive image of a paper can be transferred to the internet. On the other hand, too strong orientation toward the printed original could mean that the possibilities offered by internet technology are not fully exploited—that copy is simply lifted from the printed version. Given such trends toward the future consumption of newspapers, it is clear that online newspapers are steadily taking over the readership of print newspapers. This has the potential of influencing the choices of advertisement media, which entrepreneurs will be making regarding print newspapers or online newspapers. The concern for newspaper publishers would be about the timeframe for which their print newspaper audience would be big enough to justify such huge investment toward publication and distribution of print newspapers. Similar concern would be to entrepreneurs and businesses which still rely heavily on print newspaper for their advertisements. Are they likely to continue using print newspapers for their advertisements or the trend would most likely shift toward online newspapers? The introduction of charges for use seems scarcely possible—at least not as long as the same or similar information is available on the Internet free of charge. The doubts of the advertising industry may evaporate as the Internet becomes increasingly widespread and commonly used (Mutter, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 39 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS Major Conclusions It would be quite wrong and misleading to rule out the future of print newspapers as advertising media just because of the increased use of online advertising. The reality is that paid circulation newspapers like The Star and Sunday Star still remain very popular advertising media for both local and international businesses. Print newspapers are the most aged forms of mass media, and will thus continue to be dominant in this field, recording big volumes of advertising revenue. Multinationals and local convenience store will continue to depend on print newspapers for their advertisements. Print newspapers are found in each and every community worldwide and readers are very fond of them (Brassil, 2010). Both online and newsprint advertisement have their characteristics which show strong and weak points. This explains why despite the perceived decline in readership of print newspapers, a scan through a print newspaper will reveal a number of businesses that continue to place their advertisements on daily basis. The continued presence of advertisements on newsprint clearly indicates that it still works as a very effective advertisement medium. Although printed newspaper no longer enjoys exclusive monopoly as the predominant source of news, it is clear that they still remain a strong factor in their specific sphere of influence, and online advertisement is not about to edge it out (Brassil, 2010) Recommendations 1. Entrepreneurs should highly consider using both print and online newspapers for their advertisements since both have reasonable number of loyal readers. ONLINE AND NEWSPRINT ADVERTISEMENT 2. When placing advertisements on online newspapers, designers should avoid putting a lot of emphasis on feedbacks since readers rarely give them attention. 3. Advertisements on both versions of newspapers should be critically placed on segments that are frequented by readers so as to attract their attention with ease. 4. Links placed on online newspapers should be more easy to use so that readers can easily navigate through the paper. 5. Most advertisements that target younger persons should be preferably placed on online newspapers while those targeting older people should be placed on print versions.