Ciscos Building of Brand

Ciscos Building of Brand Building a brand in a business-to-business context is different from doing so in a consumer market. The case study given about Cisco demonstrates this fact. When Cisco started its operations, its main target market was corporate bodies. It was selling its products to firms, which needed systems that could help them run more efficiently.Advertising We will write a custom essay sample on Ciscos Building of Brand specifically for you for only $16.05 $11/page Learn More The firm has however, grew exponentially over the last decade and it has come to appreciate the fact that consumer market can no longer be ignored. The approach taken by Cisco to build its brand when it was targeting other business units has changed following its decision to include consumer markets as part of its target markets. The approach taken to attract organizational consumers is different from the strategy taken to attract consumer markets. One of the difference comes in the way building the brand is concerned. When dealing with business-to-business market, the focus will be on the decision makers within the targeted firm. This can be the chief executive. In such cases, a firm will make an effort to ensure that the decision maker understands the brand and its superiority over other existing brands. This is because the decision maker is known (McNally Speak, 2011). It is very different from the case where the target market is a consumer market. In consumer market, the target audience is undefined. A firm will always try to build its brand by trying to communicate to everyone in the consumer market. This is evident from the case study given about Cisco. When Cisco was targeting other corporate bodies as its target market, it would focus on the main decision makers in the companies and sell its brand to them. This changed when it focused on the consumer market. The management realized that the only way of making its brand strong in the consumer market is to ensure tha t the public knows it. It is also apparent from the case that when targeting consumer market with the brand, more advertising would be necessary than when dealing with business-to-business market. When Cisco targeted organizational consumers, it found it easy to visit the companies and explain to the decision makers the importance of using their system. This changed when the firm expanded its market to include consumer markets. It had to use social and mass media to popularize the brand. Cisco’s plan to reach out to consumers is viable. For a long time, Cisco had been a popular brand in the United States and other regions around the world. However, it was very unfortunate that this brand was popular but most people did not know its specific products. This was understandable because the main target market for this firm initially was organizational consumers. The management would advertise this brand in the market, with their target being the decision makers in various organiza tion.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this has to change given that it has decided to target consumer markets. The management must devise ways through which it can make its products known in the market. The plan to reach out to consumers is viable and very timely. In the past few years, the firm has been popular with its brand, and not its products. The management must make an effort to ensure that the popularity that the brand has generated is translated into popularity in all its products. According to Pride and Ferrell (2011), a firm can only benefit from its strong brand if its consumers are able to relate the brand with the products. This is the only way that a firm will be able to make its products gain a competitive edge over other firms in the market. Cisco has been keen on expanding its products line through acquisitions and takeovers. The firm ha s acquired many other firms that have helped it increase its market share and the products it offers in the market. It is therefore, prudent to ensure that whenever such acquisitions are made, the customers are informed about the new product that have been introduced into the market (McNally Speak, 2011). Cisco had depended on mass media to reach out to the customers. The television commercials were used to attract customers and inform them of any changes that could have taken place and the new products that the firm could have recently introduced. Currently, the firm has decided to use social media to reach out to the customers. The decision is very timely. This is because when targeting the consumer market, it is important to know the attractive market segments. The youth make the most attractive market segment for electronic product or any technology-oriented products. They get fascinated by the power of technology, and can easily make purchase of a product if they get convinced that it has what they need. This target market is easily found in social media such as Facebook, Tweeter and other blogs that Cisco has decided to use. This is a strong indication that this plan is very viable. References McNally, D., Speak, K. D. (2011). Be your own brand: Achieve more of what you want by being more of who you are. San Francisco: Berrett-Koehler Publishers. Pride, W. M., Ferrell, O. C. (2011). Marketing express. Mason: South-Western Cengage Learning.Advertising We will write a custom essay sample on Ciscos Building of Brand specifically for you for only $16.05 $11/page Learn More

Practice Speaking French Every Day

Practice Speaking French Every Day Daily French practice is a must since its only by practicing and using your French that youll be able to develop fluency, which occurs slowly over time. Aside from talking in French class and reading French books, there are a number of other ways you can incorporate French into your daily life. The basic premise is to use French whenever and wherever you can. Some of these ideas might sound silly, but the point is to demonstrate how you can easily introduce French into everyday situations. Thinking about French every day will help you learn how to think in French, which is a key element of fluency. You want your brain to go straight from seeing something to a French image, instead of going from object to English thought to French thought. Your brain will eventually process French faster, which facilitates fluency.   Fill your home and office with French Things Surround yourself with French things.  Make French labels for your furniture, appliances, and walls; buy or create French posters, and use a French calendar. French first Make French the first thing you see when you connect to the Internet. Set a high-quality French entity, such as  easy French news on Radio France Internationale, as your browsers default  homepage. Practice Your French If you know other people who speak French, practice with them whenever you can. Dont let speaking anxiety hold you back. For example, you and your roommate can declare Mondays and Fridays French day and communicate only in French all day. When you go out to a restaurant with your spouse, pretend youre in Paris and speak French to each other.   French Lists Need to make a shopping list or a to-do list? Do them in French. If the other people you live with speak French, write notes to them in French. Shopping in French When you go shopping, practice French with yourself.  For instance, count out your apples or your cans of tuna fish in French, look at prices and imagine how to say them in French. Routine French Think in French while performing routine actions. When walking to the refrigerator, think Jai soif or Quest-ce que je vais manger  ? Consider the conjugations of se brosser while brushing your teeth and hair. State the French name of each item of clothing as you put it on or take it off. Vocabulary Building Keep a notebook handy so that you can write down new words and keep track of ones you need to look up. This can also be part of a French journal or language scrapbook. French Internet If you use Windows, you can set your computer to display menus and dialogs in French. Mots flchs (Crosswords) Print out free mots flà ©chà ©s  and see how well you do. How Students Themselves Practice Speaking French Lets look at some of the great ideas students themselves have  for practicing spoken French. The following comments were taken from a French learning forum:   I challenge myself by picking a few objects around me and playing I spy with myself or others around me who also speak French. For example, I see an umbrella. Using circumlocution, I describe the item without using any of the words, such as pluie (rain), to give it away.  Because Im so self-conscious about speaking French, I find myself speaking it to my mother, who speaks no French. A live person allows me to put myself out there and I can practice my pronunciation without feeling so uncomfortable. Speaking to someone live forces me to form the word order in my mind along with the pronunciation. Ill say it out loud in her presence, then switch over to English so that she can understand me.I make sure to find things in French that really interest me so that it doesnt feel like school. The Internet is a great source because there are so many avenues to explore. I read reviews of things Im interested in, like books and movies. I go to French language message boards that deal with sub jects Im interested in. Ive also started a journal which is slow going but fun because I get to write about whatever Im interested in. I have books on tape in French and I listen to them while driving. I also have a teddy bear that a French friend gave me. When you press his jaws, paws or stomach he says things like Je mendors...Bonne nuit, or Aà ¯e  ! Ça fait mal; his left paw says Bonjour. Every morning, I touch his paw, he says Bonjour and I proceed to tell him, in French, my plans for the day. It gets me in the mood for French for the remainder of the day.  I try to skim the French newspaper Le Monde on the Web several times a week. If I have time, Ill read one of the articles out loud, which is difficult because the stories are written in fairly sophisticated written French, not in the style of a newscast. Occasionally, I play their aural stories. And I get daily and weekly horoscopes in French from Yahoo. They usually have a lot current French expressions in them.I listen to a series of Hachette pronunciation tapes, Phonà ©tique, in the background. I try to do the exercises, but they sometimes are ve ry difficult even when I can give them my full attention, and its easy to get frustrated. If the International Film Channel or the Sundance Channel is showing a movie Ive already seen, Ill try to keep that on in the background to see if I can pick up the French.  I often try to think of the French equivalent of something and articulate it, but Im often worried about speaking in phony French and  making mistakes, which would be easy to do since I havent studied French in quite some time. Were these ideas promising? If any seemed useful, try them yourself. The more you practice, the more youll train your brain to think in French. And over time, that leads to fluency.  Bonne chance.

Social network marketing Research Paper Example | Topics and Well Written Essays - 1500 words

Social network marketing - Research Paper Example A good communication network can give an organization an upper hand in the advertisement sector; this can either be marketing or conveying urgent information to the public. In an education institution for example, it is very useful in educating people, a good communication network can be used efficiently in conveying information to the students. It attracts even those people who are not even directly involved in the institution hence it reaches out to a large area network. In the past the means of communication were not so advanced and it took long to convey information to a wide area network, this, however has changed over time and the communication network is getting more and more efficient such that you can reach anyone you like , anywhere and with very minimal time (Bosari, J. 2012, pp 53). The social media has been the core of communication in this era, hence for an institution it is very recommendable that there is a social media means of conveying information to the members an d public. Social media is the best tool for marketing available to the people right now, communication is simplified, and there are minimal delays. However for one to come up with an efficient social networking site it takes a lot of dedication and patience, it is not built in a day and one has to work hard to make their social network site efficient in the field. Social media marketing is a branch of internet marketing that entail the use of the internet to reach out to other people. Social network marketing therefore is a fundamental tool for an organization aiming to maximize on their marketing chances. Social media networking is open to many different form of communication, this include; the use of video calls, audio or voice messages, and written messages. This is possible when using social sites to convey information (Cambia, E. Et Al. 2011, pp 59). It goes without doubt that social media networking is the most efficient method for educational institutional marketing, in addit ion to the many advantages of social media; it also gives the liberty to navigate through different links and access more information from the internet. It can be used as a way of uniting other communication networks. The advantages of social media marketing are almost limitless; this mode of communication gives room for even very small corporate or business entities to, market their products without any form of victimization so long as they have an effective social media account, one that can be easily accessed by many individuals. Engaging in online conversations is a very effective way of using the social media to convey information to individuals (Deis, H. & Kyle, H. 2010, pp 87). One could also use the social media to combine it with other promotional brands to better their products; it gives room for research on the products and gain extra information on the marketing strategies. This is done in an entertaining and more interactive way such that you have direct access to your target audience. It is like having a personal conversation, but from very different geographical positions. Having online conversations is the most effective way of having a basis for a better background in making a reliable social site. It helps one to gain the confidence of other institutions such that they can give you access to some of their internet products hence expands the range of potential contacts and audiences. Social media network is no longer a trend, it is a necessity in the marketing industry and a must have for every serious institution. Research has it that more than 94% of all institutions in the world use social media network as their preferred marketing option. social media not only

Your task is to write a mid-length research paper Essay

Your task is to write a mid-length research paper - Essay Example This essay will analyze fossil fuels from an ethical perspective. In addition, the essay explores how different ethical approaches would handle the topic. The impacts of fossils fuels on the environment are well known. Fossil fuels have been identified as the leading cause of fossil fuels. Despite the availability of alternative sources of energy such as solar, wind, geothermal, and nuclear energy, the question of fossil fuels persist. In addition, the cost of different oil based products and fuels such as gasoline, diesels, and lubricants have increased dramatically. This has resulted from increased cost of production and increasing demand. Despite these drawbacks, more and more wells are being sunk as pipelines to transport the commodity are being built. Moreover, car manufactures have been in full operation in their attempt to meet the demand. Global warming remains the main threat in the modern world. If the predictions on global warming are true, then the world would became inhabitable in the near future. It is our moral obligation to protect the globe as the home for humankind. The responsibilities of governments and policy makers remain as the main ethical issues into the matter. Indeed governments and policy makers are responsible for the well fare of the society. Moreover, government and policy makers should make policies that ensure long-term sustainability of the planet and humanity. This indicates the need to separate politics from environmental issues. In this case, governments and other policy makers are expected to make laws or policies that will ensure the long-term sustainability of the planet. The future of fossil fuels is a controversial issue and, hence the need for a detailed analyses. Ethical concerns on the topic should place the way forward concerning the continued use of fossil fuels. Firstly, the role of fossil fossils in global warming is an issue of concern in the modern

Midsummer Nights Dream: Shakespeare vs. Michael Hoffman Essay

Midsummer Night's Dream: Shakespeare vs. Michael Hoffman A Midsummer Night’s Dream is one of Shakespeare’s most popular and frequently performed comical plays (Berardinelli). The play transformed into a cinematic production by Michael Hoffman has not changed in its basic plot and dialogue, but the setting and some character traits have. The play setting has been gracefully moved from 16th century Greece to 19th century Tuscany (Berardinelli). The addition of bicycles to the play affects the characters in that they no longer have to chase each other around the woods, but can take chase in a more efficient fashion. As far as characters are concerned, Demetrius is no longer the smug and somewhat rude character we find in act 1, scene 1 (Shakespeare pg. 6, line 91), but rather a seemingly indifferent gentleman placed in an unfortunate circumstance set to delay his wedding to Hermia. Perhaps the most noticeable change in the character set from stage to film occurs in the characters of Puck and Nick Bottom.   Ã‚  Ã‚  Ã‚  Ã‚  Puck, or Robin Goodfellow, is established in the play as the jester to the King of Fairies, Oberon. He first appears in Act 2, Scene 1 when he and another fairy discuss the disagreement between Oberon and Titania are having. The fairy gives us some indication of Puck's character as she describes how Puck â€Å"frights the maidens of the villagery† and â€Å"Misleading the night wanderers† (Act 2.1, line 35). When Titania refuses to give up the boy servant that Oberon wants, he comes up with a plan to steal the child, and enlists Puck's help to do so. Oberon is fully aware of Puck’s desire to have a good time at the expense of others, but trusts him with the task of retrieving the flower to make Titania fall in love with â€Å"Lion, Bear, Wolf, or Bull.† (Act 2.1, line 180) The idea here is to convince Titania to hand over the changeling boy while she is infatuated with a beast. Being attracted to mischief, Puck seems excited to be taske d to this adventure, and claims to return â€Å"Within forty minutes† (Act 2.1, line 176) so that they can get started on their plan.   Ã‚  Ã‚  Ã‚  Ã‚  Puck describes his harmful behavior as if it is all logically consistent. He says he â€Å"Sometimes lurk in gossip’s bowl,† but does not think he takes anything too far. A lot of the humor that Puck brings to the play comes across in a subtle manner. For example, after he places the flower on Lysande... ...age. Instead of laughing at Bottom, the film generates a feeling of sorrow for his character. When the wine is poured on him when the craftsmen first meet, Bottom takes an obvious emotional blow, so one can see how he would artificially inflate himself with the false perception of being a wonderful actor. When chosen to perform for Thesseus’s wedding, the players are very nervous and turn to Bottom for comfort. They look up to and respect Bottom for his confidence and acting ability, but Bottom later makes a fool of himself in the play by over dramatizing the part of Pyramus, especially when he performs the death of Pyramus. Michael Hoffman’s adaptation of A Midsummer Night’s Dream brings a classical play to a modern audience and makes it an exciting and humorous experience. This is accomplished most notably with the direction he gives to the two characters discussed. The animated humor of Bottom and the slightly more subtle badgering of other characters brou ght forth by Puck creates a certain amount of attachment to the movie by the viewer. The cinematic version of Shakespeare’s play is well adapted to a modern audience, especially through the characters of Puck and Nick Bottom.

Organizational Behavior Essay

An effective organization or agency exhibits behavior conducive to a healthy workplace. The employees are motivated, satisfied, good communicators, and team-oriented. These elements help to promote a successful organization. Missing elements could disband an agency or create a hostile environment. Specific fundamentals can develop skills necessary to improve individual and organizational practices. Scientific foundations of organizational behavior suggest that individual attitudes, group dynamics, and relationships between managers and workers are an important focus (Schermerhorn, 2010). A positive attitude can have many benefits: less stress, self control, better relationships, and job security. A positive attitude can influence others and help build strong working relationships. This also affects job performance and assures the organization that its employees are satisfied. The goal of organizational behavior is to improve the performance of people, groups, organizations, and improve the quality of life (Schermerhorn, 2010). Motivation is an element that can be a driving force to an organization or the individuals involved. An employee’s sole motivation is personal or job development or financial purposes. The solution is to identify the factor that motivates an employee to attend work every day as scheduled and performs to the best of his or her abilities. These individuals set and achieve goals consistently and with persistence. This type of determination benefits the agency and the individual’s reputation. High employee performance relies on effective communication, creativity, and respect. Managers must be able to communicate with employees without fear. The mutual respect allows employees to provide feedback and actively respond. This permits an equal contribution within the team. The employee dynamic is the way in which coworkers interact with one another and their managers. Managers can assess the behavioral and organizational status of their workplace by asking employees to approach them when a problem arises  (Marquis, n.d.). Management practices must be tailored to fit the exact nature of each situation or individual. Managers must be able to understand the challenges and demands for different situations and craft responses to them that best fit circumstances or people involved (Schermerhorn, 2010). This makes the agency resilient and adaptable to various situations. Diversity in an organization is essential to recognize differences based on gender, race, sexual orientation, ethnicity, and only considering the performance of the individual. A diverse set of skills allows the agency to assist customers on a global scale. Successful organizations foster an attitude of openness and encourage new ideas and challenges. This is especially important in criminal justice and security organizations in which diversity is evident in communities. Employees will be introduced to a variety of cultures and diverse situations in which they will have to know how to correspond. Diversity in justice and security agencies promotes equal treatment under law. This protects the agency from over representing a specific racial group or other population from the streets to the court. Diversity is an element that proves effective internally and externally of any organization. No employee will be the same; personalities, social traits, and values will differ. It is the way the agency manages these situations that sets them apart. Ultimately, employee commitment defines the agency. Employee performance is directly related to his or her commitment to the jobs and the agency. Employees are representatives of the agency mission statement. The employee’s performance is motivated by passion or reward. The agency must reinforce positive behavior that demonstrates commitment. Employees exchange his or her commitment to performance to the organizations commitment of reward. The reward can be promotional, pay grade increase, material, or other form of recognition. Some employees are high performers because they love their job and are results driven. In every organization is a natural or appointed leader. The leader must be able to influence others to perform the organizations expectations and beyond. A formal leader is responsible for his or her results through talent management. Any agency is only as good as its employees; it is the duty of the leader to level set those expectations and lead through example. A leader is confident in his ability to encourage his staff to produce positive outcomes. The leader is concerned with task objectives, ethical, and well adjusted. Leaders in a criminal justice or security agency have many strong individuals to lead. Each of them is carefully selected and most of them will be leaders in his or her right. They are of good moral and ethical character, intelligent, professional, and influential. These individuals are representing a government agency working to accomplish a shared objective. These elements are crucial to the success of the organization and its members. References Marquis, A. (n.d.). Key Elements for Effective Behavior and Organizational Management. Retrieved November 19, 2012 from http://smallbusiness.chrone.com/key-elements-effective-behavior-organizational-management-43874.html Schermerhorn, R., Hunt, J.G., Osborn, R.N., Uhl-Blen, M. (2010). Organizational Behavior (7th ed.) Hoboken, NJ: JohnWiley & Sons.

The Inside Perspective Of An Outsider - 1886 Words

The Inside Perspective Of An Outsider I read everything I could find. I spoke with natives who were visiting the United States. I studied the language diligently. I scrutinized pictures, noting each detail. Nothing prepared me for that first long walk along a Beijing street. I smelled for the first time, the smells that were to become a familiar component of my three-month stay in The Peoples Republic of China. I made eye contact with people who had formerly just been captured still-lifes on a reference books glossy page. I attempted to speak my broken Chinese with people who did not care that my book at home had taught me the words for ambassador and diplomat. I took my first tentative step towards cultural understanding. The†¦show more content†¦The popular modern idea of culture was an abstract system - an evolving thing in and of itself. With the advent of postmodernity, anthropologists are forced to admit no absolute cultural reality. Culture, consequently, is composed of constructed narratives and symbolic dialogue (Bodley, 1997, p.10). The excitement of this postmodern twist lies in the resulting malleability and dynamic fluid energy of culture. Both Spradley (1979) and Bodley (1997) note three explicit components of this ever-changing culture: the words or thoughts of people, the actions of people, and the artifacts used or material products produced by the people (p.8, p.10). Doing ethnography, again, means describing a culture. The ethnographer seeks to understand another way of life from the native point of view. Spradley (1979) rightfully places emphasis on learning from people rather than studying about people (p.3). A successful ethnographer not only collects data about a certain people, but seeks first and foremost to be taught by the people. Spradley and McCurdy (1972) note that ethnography seeks to describe a culture using those criteria that his informants employ as they observe, interpret, and describe their own experiences during the course of life (p.18). The core of ethnography then, is to understand the meaning of actions and events the way the natives understand their meaning. Spradley (1979) eloquently outlines theShow MoreRelatedAn Endless Fight By Dr. Martin Luther King Jr.1067 Words   |  5 Pagesfew quotes that shape the letter in my perspective, they form the relation between the author and the reader in order to bring about change. A nation of outsiders, America has been created by immigrants who have migrated from other countries since 1492, when Christopher Columbus â€Å" discovered† America. The following quote appeals to the African American society when Dr. King states, â€Å" Anyone who lives inside the United States can never be considered an outsider anywhere in this country† (3). In thisRead MoreOutsiders - Character Analysis846 Words   |  4 PagesCharacter Analysis Ponyboy Curtis Ponyboy Curtis is a 14-year-old boy whose world has been turned upside down. His parents were killed in an automobile accident just eight months before The Outsiders story takes place. He lives with his oldest brother, Darry, who is 20 years old and has legal custody of him and his other brother, Sodapop, who is 16. Darry characterizes Ponyboy as lacking common sense. Pony agrees with this assessment. He readily admits that he is smart at school, but sometimesRead MoreCultural Culture Courtship And Marriage1268 Words   |  6 Pagescultures from an emic perspective, and there is a tendency to favor your culture, viewing it as superior. It is helpful to change your perspective, assuming an outside view towards your culture and taking an inside look at another. 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DueRead MoreAnalysis Of Richard Cory826 Words   |  4 PagesThe point of view for this poem is valuable to the reader because it shows how Richard Corys life is seen from an outsider’s perspective. The speaker is someone of lesser affluence than Richard Cory, and makes this evident when they separate themselves as â€Å"people of the pavement† (line 2). Richard Cory is an outsider, with no personal connection to the speaker of the poem, he is only regarded as someone with wealth, material possessions, good looks, and charm. He is hardly valued as a human beingRead MoreAn Analysis of Edward Hoppers Style of Painting672 Words   |  3 PagesNighthawks, in 1943. Nighthawks depicts an all-night diner in New York City. What makes the painting remarkable is its point of view as an outsider looking in. The viewer peers through the window of the diner, seeing inside three patrons and the man behind the counter, who wears a sailors uniform. The stree ts are deserted due to the dark hour, but the people inside are illuminated by the interior light. Hopper deftly captures the feeling of the fluorescent lighting and its yellowish tint, which is reflectedRead MoreNarrative Essay About The Outsiders1246 Words   |  5 Pageshate but they actually like you and always try to be nice to you? If you have, good for you! If you haven’t, still good for you.Anyways, on to what the book is about. The Outsiders is about a gang called â€Å"The Greasers† that have a rivalry with a gang from the West side called â€Å"The Socs†. The Outsiders is told from the perspective of a 14 year old named Ponyboy Curtis (a member of the greasers). Ponyboy enjoys reading and watching movies alone unlike the other Greasers. So, what exactly happens in