Allegories of Life Essay

In The Allegory of the Cave, Plato uses a vast spectrum of imagery to explain ones descent from the cave to the light. While Plato uses this Allegory to explain his point through Socrates to Glaucon. This allegory has many different meanings. The Allegory can be used in many different ways, from religion to politics to ones own intellectual enlightenment, or it can be interpreted as the blinded person in a colt like reality. Are we all prisoners in a world that is forced on us through the media? How do we really know that we are not just pawns in some one’s chess game. What meaning was Plato trying to introduce to Glaucon? This cave can represent many aspects in the world. And the prisoners can be any one. The puppeteers can be a symbol for people or for the things in life that hold us back from seeing and thinking clearly. As we look further into Plato’s work we will explore many different meanings for this allegory and attempt to give our life some meaning. I would li ke to start off with a summary of the allegory of the cave as I have understood it. In the the cave there are a group of prisoners bond form their neck to their feet facing a stone wall. They have been their since childhood. All they know of is what the puppeteers have shown them through the fire images. They hear sounds made by the puppeteers. And the shadow of images cast from the fire. They think that this is reality because it is all they have ever known. One prisoner is lead away from his shackles and is lead out of the cave. He his blinded by the sun at first. Once his eyes had adjusted to the light he see’s a tree a real green tree that is alive. Not the shadow of a tree shown by the puppeteers. The prisoner also see’s his reflection in the water. He see’s the world in its entirety. He has been enlighten. Just as the prisoner was getting a grasp of the real world he is lead back into the cave. The other prisoners are mocking him for what they thought of as a loss of sight. He try’s to explain to them what he has seen. But there pet ty little minds can’t grasp what he has seen nor do they believe what he says they have not seen it for them self. To understand what Plato’s passages meant is to try and understand yourself. Individual enlightenment is one way to analyze Plato’s Allegory of the cave. As children we are like those prisoners In the cave. Our parents shield us from the ugly cruel world. Until one day we are introduced to what the world is all about. As a child I feel I was shield from a lot of things death, divorce, heartache and pain. My grandfather died when I was seven, until then I didn’t think that life could be so unfair. But life is unfair at times and its is more than fair at others. We all have a cave in life and when we think outside the cave walls we will break free from the individual cave we make for our self. Life is all about pushing your self to the limits, finding out just what you can and what you can’t do. The stereo types or labeling we place on others can be a form of a cave. The cave is just a symbol for limitations we have. Until we have been enlighten we will never escape from the cave of life. At times we all need to be our own Plato and lead our self out of the cave. Like Plato Socrates and Aristotle the great philosophers of the past we all need to challenge society’s way of thinking. If you never learn to think for your self then what’s the point of going off to college and finding yourself. Live your life the way you see fit, love who you want to love. Stand out and dance in the rain if it means being who you are. Escape from your individual cave and see the light. Let the puppeteers know you know what reality is and you can think for yourself. Secondly there can be a religious allegory of the cave. The figures that were shown to the prisoner in the cave could be viewed as idols praised by the prisoners and puppeteers. Religion can be viewed by some as a cave. Being kept in the dark of there religion and forced never to see the light. Some religions brain wash there followers to see things only there way. If you don’t see, act or think how there religion views you should be. they may kill you. The Amish religion can be view like the prisoners in the cave. They are taught from a small age that God is all you need and the everyday life most Americans live is a blasphemy of God. They live a simple life most have no electrical devices and choose to dress modestly and in plain colored clothing. Some Amish travel to towns for supplies but most tend to grow everything there self. Children are shielded from the outside world until there teenage years when they participate in rumspringa. This event is where teenagers are given the choice to stay within the Amish culture or they ch oose to be an outsider. In summary the Amish are similar to the prisoners in the cave being told what to do and how to act there whole life until the day they can see the world and make their own choices. One important note most Amish teenagers choose to stay within the Amish community. Cults are similar to the Allegory of the cave. Members are kept in the dark, from what the real motivates behind the puppeteers actions are. Once one is lead away from the cult and one see’s for them self that there is more to life than what cult has shown them. They are enlightened and can see and choose for them self what they choose to be real or imaginary. There is also a political cave, and we Americans at times get blind by what we want to see. Then we never really see the truth behind the facade. As well know the truth is harder to see and recognize. We see what we want to see as the truth. The politicians are the puppeteers and we the citizens are the prisoners. We see and hear what they want us to know. And as we all know when we step outside from what they want us to know the consequences can be death. The government tells us what we can and can’t do by the way of the justice system, not saying that its wrong. But it seems the more money you have the more you can get away with . The political cave has many different levels and different puppeteers, we as common citizens will always be the prisoners to a higher power that can clinch its fist at any time and change how we live our life. One of the most common caves we put our self’s in is the intellectual cave. You can be placed in to the cave because of where you live or how you perceive yourself. The intellectual cave of life. So many face this cave and don’t have the courage or resources to step into the light. What some Americans take for granted is a quality education. There are so many prisoners of the intellectual cave, some are put there by their own doing. It seem better to work a minimum wage 9 to 5 everyday than to spend that time getting a higher education. The very extremes of this type of intellectual cave is being a drug dealer these persons feel they can make more money selling drugs and book smarts wont get them anywhere. But what these select individuals don’t understand that is that getting a better education is the key to getting what they want out of life and making a better future for their family then what was hand to them. The ones addicted to the drugs they sell are in a cave all of there own. Most say when they do reach that point of sobriety its like coming out of the darkness, like they have been lead out of the cave of addiction. After having read Plato’s Allegory of the Cave, I fell I have been enlighten even more. This isn’t the first passage of Plato I have read, it does have a lot of information in very few lines. The Allegory can be used in many different ways, from religion to politics to ones own intellectual enlightenment, or it can be interpreted as the blinded person in a colt like reality. I have discussed in the previous chapters the many different types of caves this allegory can portray. We may never know what plato’s literal intentions were. What the cave and prisoners were really an analogy for. But I believe that was plato’s point in writing this allegory in such a way that it could have all different types of meanings. This passage was written thousands of years ago but all of his words still fit this day and time, and will reach far into the future. We as young adults need to help those left behind in the cave and open there eyes to the light of enlightenment. Weather it be leading them out of a gang or off of drugs. A brighter more prosperous future shouldn’t only be for those more fortunate than the many. For those left in the religious cave of life one day the vale shall be lifted and there freedom will come to them as well. They will one day be able to make their own religious choices for their self. Plato’s allegory of the cave will be past down from generation to generation.

Growing and Maintaining Your Fig (Ficus Carica)

Growing and Maintaining Your Fig (Ficus Carica) Common fig (Ficus carica) is a small tree native to southwest Asia but widely planted in North America.  This edible fig is widely grown for its fruit and is commercially grown in the United States in California, Oregon, Texas, and Washington. The fig has been around since the dawn of civilization and was one of the first plants ever to be cultivated by humans. Fossilized figs dating to 9400-9200 BC were found in an early Neolithic village in the Jordan Valley. Archaeology expert Kris Hirst says figs were domesticated five thousand years earlier than millet or wheat. Taxonomy of the Common Fig Scientific name: Ficus caricaPronunciation: FIE-cussCommon name(s): Common fig. The name is very similar in French (figue), German (feige), Italian and Portuguese (figo).Family: Moraceae or mulberryUSDA hardiness zones: 7b through 11Origin: native to Western Asia but distributed by man throughout the Mediterranean region.Uses: Garden specimen; fruit tree; seed oil; latexAvailability: somewhat available, may have to go out of the region to find the tree. The North American Timeline and Spread There are no native temperate figs in the United States. Members of the fig family are located in tropical forests of the extreme southern portion of North America. The first documented fig tree brought to the New World was planted in Mexico in 1560. Figs were then introduced into California in 1769. Many varieties have since been imported from Europe and into the United States. The common fig reached Virginia and the eastern United States in 1669 and adapted well. From Virginia, fig planting and cultivation spread to the Carolinas, Georgia, Florida, Alabama, Mississippi, Louisiana, and Texas. Botanical Description Leaf: deciduous leaves are palmate, deeply divided into 3 to 7 main lobes, and irregularly toothed on the margins. The blade is up to 10 inches in length and width, fairly thick, rough on the upper surface, softly hairy on the underside. Flower: small and inconspicuous Trunk/bark/branches: droop as the tree grows, and will require pruning for clearance and weight reduction; Breakage: susceptible to breakage either at the crotch due to poor collar formation, or the wood itself is  weak and tends to break Propagation Fig trees have been raised from seed, even seeds extracted from commercial dried fruits. Ground or air-layering can be done satisfactorily, but the tree is most commonly propagated by cuttings of mature wood 2 to 3 years of age, 1/2 to 3/4 inches thick and 8 to 12 inches long. Planting must be done within 24 hours. The upper, slant cut end of the cutting should be treated with a sealant to protect it from disease, and the lower, flat, end with a root-promoting hormone. Common Varieties Celeste: a pear-shaped fruit with short neck and slender stalk. The fruit is small to medium and skin purplish-brown.Brown Turkey: broad-pyriform, usually without a neck. The fruit is medium to large and copper-colored. The main crop, begins in mid-July, is large.Brunswick: fruits of main crop are oblique-turbinate, mostly without neck. The fruit is of medium size, bronze or purple-brown.Marseilles: fruits of main crop round to oblate without a neck and on slender stalks. Figs in the Landscape Southern Living Magazine says that, in addition to being a delicious fruit, figs make beautiful trees in the Middle, Lower, Coastal, and Tropical South. Figs are versatile and easy to grow. They grow the perfect fruit, they love the heat, and the insects just seem to ignore them. You will have to share your tree with birds that flock in for a meal and partake of the fruits of your labor. This tree is a birders dream but a fruit pickers nightmare. Netting may be used to discourage fruit damage. Protection From Cold Figs cant stand temperatures that consistently fall below 0 degrees F. Still, you can actually get away with growing figs in colder climates if planted against a south-facing wall to benefit from the radiant heat. Figs also grow well and look great when espaliered against a wall. When temperatures dip below 15 degrees, mulch or cover trees with fabric. Protect the roots of container-growing figs by moving them indoors or transplant them to a frost-free area when temperatures fall below 20 degrees F. Avid fig growers in cold climates actually dig up the root ball, lay the tree in a mulching ditch and cover with their preferred compost/mulch. The Extraordinary Fruit What is commonly accepted as a figs fruit is technically a syconium with a fleshy, hollow receptacle with a small opening at the apex partly closed by small scales. This syconium may be obovoid, turbinate, or pear-shaped, 1 to 4 inches long, and varies in color from yellowish-green to copper, bronze, or dark-purple. Tiny flowers are massed on the inside wall. In the case of the common fig, the flowers are all female and need no pollination. Favorite Tips Where Do You Plant?: Figs require full sun all day to produce edible fruit. Fig trees will shade out anything growing beneath the canopy so nothing needs to be planted under the tree. Fig roots are abundant, traveling far beyond the tree canopy and will invade garden beds. How Do I Prune and Fertilize? Fig trees are productive with or without heavy pruning. It is essential only during the initial years. Trees should be trained with a low crown for fig collection and to avoid trunk-breaking limb weight. Since the crop is borne on terminals of previous years wood, once the tree form is established, avoid heavy winter pruning, which causes loss of the following years crop. It is better to prune immediately after the main crop is harvested, or with late-ripening cultivars, summer prune half the branches and prune the remainder the following summer. Regular fertilizing of figs is usually necessary only for potted trees or when they are grown on sandy soils. Excess nitrogen encourages foliage growth at the expense of fruit production. Any fruit that is produced often ripens improperly. Fertilize a fig tree if the branches grew less than a foot the previous year. Apply a total of 1/2 - 1 pound of actual nitrogen, divided into three or four applications beginning in late winter or early spring and ending in July. Fig Pests: From a Perdue University Report Fig trees are prone to attack by nematodes, but weve not found them a problem. Still, a heavy mulch will discourage many insects with the  proper application of nematicides. A common and widespread problem is leaf rust caused by Cerotelium fici. The disease brings about premature leaf fall and reduces fruit yields. It is most prevalent during rainy seasons. Leaf spot results from infection by Cylindrocladium scoparium or Cercospora fici. Fig mosaic is caused by a virus and is incurable. Affected trees must be destroyed.

Correlate Actions and Results with Project Management Processes Assignment

Correlate Actions and Results with Project Management Processes - Assignment Example A solution to this requires creation of a benchmark to enhance assessment of the quality of the end product (Alan, 2008). It is crucial to develop processes which will take place in achieving the ultimate goal. This will enhance coordination, correlation, and effective implementation of the project. The idea will also facilitate the creation of order of events; this reduces chances of producing a substandard output, because the outline ensures that implementers follow the recommended procedures (Clifford and Larson, 2007). Work break down structure will also facilitate correlation of actions, processes, and results. This is because it is a tool for strategic planning; the tool divides the project into subsections. The subsections facilitate division of labor in relation to job specialization, resource allocation, and delegation of duties among others. Project schedule will also a play part in resource allocation, and progress control (Pinkerton, 2007). The involvement of productive employees and supervisor will also improve correlation of the project’s process. This is because their attitude and ideologies are directly proportional to the results. From this, the project implementation teams have to be keen in hiring employees. With consideration of the above inclusions, we will impact on correlating actions and results with project management

Argument against sexual harassment policies Essay

Argument against sexual harassment policies - Essay Example Therefore, the following discussion aims at highlighting various incidences that advocate for the abolishment of sexual harassment policies. Men and women interact on a daily basis as they attend to their day-to-day activities. These interactions help them to form relations that make the world a better place to live in as they develop close ties. Given that men and women are sexual beings, it follows that they also get attracted to each other sexually. Consequent to these, either party could make sexual advances to the other party. Such sexual advances help in establishing relationships that may go bad, or succeed, hence benefit both parties. All human beings possess the freedom of speech. They have the right to express themselves based on their independent opinion. Learning institutions, for example, serve as places where lecturers pass on valuable information to their students. Therefore, expression of such information in a manner that may result in a sexually intimidating environment should not be seen as illegal. Regarding such an environment as sexually harassing may hinder the development of valuable information, leading to a sterile learning environment. Consequent to these, sexual harassment policies ought to be abolished, thus allow the free flow of information. Offensive behavior ought to be clear to any party involved, as well as the third parties involved in the situation. Such clarity allows the concerned parties to have an informed perception of the behavior in question. However, sexual harassment constitutes a lot of ambiguity. It constitutes of several interpretations, depending on the people concerned (Tinkler, 2008). People at times use their own values and beliefs to determine whether an act qualifies as sexual harassment. The different cultures that people come from also differentiate what people regard as sexual harassment. An environment, for

The play Lucky Spot Thesis Example | Topics and Well Written Essays - 500 words

The play Lucky Spot - Thesis Example It is obvious from the beginning of the play that the prospect of success for a dance hall in a poor, Southern town during the Depression, over the Christmas holidays, when people spend time with family, is unlikely. But it's Hooker's pipe dream that keeps him alive when he says, "Hey, look, it's Christmas Eve. People are so lonely out there you can smell it rotting on 'em. Here at The Lucky Spot we'll be selling hot music, fine dancing, and sweet solace of kind hearted women." The stakes are raised even higher when Whitt Carmichael, a wealthy, well-dressed man in his thirties, comes to town and informs Hooker that the property he won from his relative has a lien on it and unless he pays him three hundred and fifty dollars for it by January 1st, the property belongs to him. The prospect for success narrows even further when Lacey Rollins, 30ish with fading good looks, one of the Taxi Dancers Hooker hired to work at The Lucky Spot, emerges from the living quarters to inform the others that the rest of the dancers have fled on account of the news that Hooker's estranged wife, Sue Jack Tiller Hooker, has been released from prison early and is headed back there. Sue Jack's reputation precedes her having served time for throwing a woman over a second floor balcony when she found her in bed with her husband.

American vs Asian Happiness Essay Example for Free

American vs Asian Happiness Essay Americans associate feelings of happiness with personal achievement, the Asian associate those feelings with an entire society’s harmony. Asian people feel emotion less often than Americans. Asians tended to rate their emotional events as more neutral than Americans rated theirs. Overall, Americans were more likely to see their experiences as â€Å"somewhat pleasant.† Asians respondents more often have mixed emotions in â€Å"predominantly pleasant situations† than Americans do. One reason suggested in the paper is that Asians seem to define advancement of social harmony as more worthy than mere individual success. Positive emotions are less important to Asian-born Asians than to Americans. The American dream is all about happiness, not careers or material goods, and its within reach. That bright-eyed view comes from teenagers on the cusp of independence and their own pursuit of happiness as adults. growing numbers of Americans are unhappy, unhealthy, and increasingly pessimistic. At the same time, there are some distinct differences between them and between other Asian and American accounts. For example, the Asians seem more solemn and introspective, with more emphasis on spiritual cultivation and psychological transcendence. American’s seemed more uplifting, elated, exciting, and show more emphasis on enjoying life in the physical sense and present time. Asians appear to desire a more balanced life, with social expectations finely integrated into their sense of well-being. American’s appear to want personal happiness as the supreme value of life, and blatantly assert individual agency against social restrictions. Happiness is a dominant concern for most Americans indeed the American Declaration of Independence proclaims that the pursuit of happiness is an inalienable right of every individual. Happiness is not only the best reward for personal striving and hard work, as the ‘American dream’’ presents, it is also given many positive associations. For example, Americans believe that happy people are more likely to go to Heaven after death . Happiness is also closely related to health and life satisfaction. The active and explicit pursuit of happiness is one of the best ways of living out an independent personhood, which masters and controls the external environment, identifies and realizes potentials, creates and achieves goals. The Asian perspective individual’s inner attributes, the gratification of personal needs and desires, the amplification of personal achievement, the creation and protection of individual uniqueness are not important concerns: instead, the fulfillment of role obligations in interdependent social relationships, the creation and maintenance of interpersonal harmony, the striving to promote the welfare and prosperity of the family. The Asian culture exhibits a ‘‘habit of hesitation’’ towards happiness. Asians follow the theory of the ancient Yin–Yang philosophy which takes a cosmological view that everything from the cosmos to human life is a never-ending, cyc lic process of change, between good and bad, happiness and misery, well-being and ill-being. Americans view Happiness in regards to money, family, and what can give them the most, Asians to me are more focused on the family and community. We as Americans really just see ourselves as happy when we have more than what our neighbor has, and that we have the perfect job, perfect family, friends are socially accepted. But the truth is even when we are at 100 % full of happiness we are not and the truth to the fact is sometimes we see happiness in our lives and we aren’t. I took a look at my life and realized that even though I am supposed to be happy I am I really? Who really is? In a society like ours where the more we make the more we need the more we want when do we say enough is enough. My Asian friends are happy all the time they are happy with their lives because they are taught that it’s not the material it’s what you release into the world, and what you make with the information you have, spreading the world and paying it forward is what they are about and that and family bring them job, they are happy with the little things and that is what makes them happy and fulfilled with life. Asian culture engulfs the beliefs that the world is their gift and they are one with the world and what they offer to it and take from it are to be shared, and this is taught in their culture from when they are young. In contrast to us Americans that the more we have the more we want. References: Positive Psychology, by Steve R. Baumgardner and Marie K. Crothers. Published by Prentice Hall. Copyright c 2009 by Pearson Education, inc http://www.huffingtonpost.com/jeffrey-sachs/america-and-the-pursuit-o_b_941870.html http://www.smithsonianmag.com/science-nature/The_Scientific_Pursuit_of_Happiness.html http://healthland.time.com/2011/05/04/why-happiness-isnt-always-good-asians-vs-americans/ http://jweinb2.wordpress.com/category/east-asian-cultures-share-similar-views-on-happiness/ http://www.adambohannon.org/crosscultural-differences-happiness-east-west/

Louis Vuitton and Gucci: Marketing Mix

Louis Vuitton and Gucci: Marketing Mix Louis Vuitton, a famous French brand, was created by a leather designer named Louis Vuitton (1821-1892). In 1837, 16-year-old Louis Vuitton left his hometown, to Paris to pack for the elite. He opened his first store in London and made the production with high-skilled. Thus make Louis Vuitton become the most delicate symbol of leather traveling articles. A century later, it is a leader in the field of leather goods and also was a favorite in polite society. It includes clothing, shoes, jewelry and so on. (Louis Vuitton inc, 2010). In 1987, Louis Vuitton and Moet Hennessy merging into prevent LVMH Group. In 1906, Gucci Augustine chi established the Gucci brand and named it after himself. Products of Gucci include fashion, leather goods, and watches. (Gucci inc, 2010) Gucci with its high fashion, sexy style popular around the world. As a symbol of status and wealth, it is a love of rich society. Now, Gucci is Italys largest fashion group. 1.2 Theory 1.2.1 Market Segmentation. Market segmentation can be defined as dividing different groups with similar chrematistic in the market. Business accord different features to product and services for each of them. (Hall et al 2008 p66) 1.22 Marketing Mix In order to market its products effectively and meet its customers needs. Business must consider its marketing mix. (Hall et al 2008 p75) Mastering four main parts of marketing mix plays a vital role in business, product, price, promotion and place. 1.3 Aims The aims of this report are to analyze the information of Louis Vuitton and Gucci to compare their differences. The comparison will focus on their differences in market segmentation and marketing mix, especially in Chinese market . 2. Findings 17 years ago, Louis Vuitton as one of the first luxury brands to enter Chinese market open its first store in Beijing. At that time, none of Chinese can understand why the value of a handbag worth more than 10000 RMB. But with its promotion in China and the growth of Chinese economic, the sales of handbags from Louis Vuitton rise quickly. Reasons of the success in Chinese market are also the reasons for the success of its brand, excellent market segmentation and holding well four parts of marketing market. The successful reasons of Gucci is similar to Louis Vuitton. For example, it launched a series of Chinese customs production. ( Paris Fashionable Clothing Week Day 9, 2010) and using Chinese language in its stores. For Chinese market to design the Chinese style products its its segmentation. In addition, the aim of Gucci is to open more stores in Asia and eastern Europe. (Reuters, Nov, 27) Discussion 3.1 Market segmentation Market segmentations of Louis Vuitton and Gucci are similar. The targets are promoting their brands and meeting the richs needs. The differences are that the price of most Louis Vuittons handbags is higher the price of Gucci and their different styles. à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"High quality and civility are the selling points of Louis Vuitton which focuses on its classical product leather handbags. In the other hand, Gucci adapts to the younger customersà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ demands. Because of the differences of their features and prices, their market segmentations also different. Louis Vuitton targets the customers who are love high quality and noble. The young ladies who are fond of fashion, sex and convenient items will choose Gucci. 3.2 Marketing Mix 3.2.1 Product Product is a main type of marketing mix. Innovation is the secret of Louis Vuitton handbags to maintain its position, it has a series innovation with the change of generation. In order to attract young woman, Louis Vuitton cooperated with artists Stephen Sprouse, thus Epi handbags with colourful style promoted to the market. Now, in order to meet the needs of the younger generation, launch a series of graffiti handbags. (Spring and summer fashion show of LV in 2010) However, Louis Vuitton still continues its style of noble and high quality, its handbags more suitable in semi-formal occasions. Gucci pays a great attention to its design in its development of 100 years. The style of its handbags is convenient and fashion, they are also its unique selling points. But compare the quality between Louis Vuitton and Gucci, the handbags of Gucci worse than Louis Vuitton. The reason is that Louis Vuitton focus on the quality of leather and Gucci pay more attention to its fashion. 3.2.2 Price Another element of marketing mix is price. The pricing policy that a business chooses is often a reflection of the market at which it is aiming (Hall et al 2008 p75) Louis vuitton is more better in leather material, the majority of handbags of Louis Vuitton is more than Gucci. For instance, the price of flower handbag of Louis Vuitton is RMB 17800, the new style of handbag of Gucci is RMB 6800 in 2008. From these comparative results, it can found that the handbag of Gucci is cheaper than Louis Vuittons. The conclusion is that Gucci target the middle class while Louis Vuitton target upper class. 3.2.3 Promotion Nowadays, promotion plays an important role in marketing mix. Gucci and Louis Vuitton focus on the advertising on TV and fashion magazine. Sophisticated fashion magazines are their main promotion media, which help their segmentations become clear and promote worldwide. Such as >. The style of advertising of Louis Vuitton is noble and the feeling of Gucci presented to customers is sexy. Both companies promote their production with popular stars. For example,Gucci show its new style with famous Hollywood in Oscar or Canned movie awards ( 2010 Oscar Movie Award). But Louis Vuitton appears its handbags with famous models even the successful politician because it meet its practical style. Moreover, Louis Vuitton promotes its products with Chinese stars Zhang Ziyi to attracts Chinese market. ( 2010, The Waiting City) 3.2.4 Place Both of Louis Vuitton and Gucci are international brands and luxury goods, it results in their requirements on the choice of stores are very high. Therefore, they open stores in the upscale business district, such as and Champs Elysees. They divide into different level stores to meet different society classes, flagship stores and specialty stores. Flagship stores with higher level, in which not only focused the design of stores but also reflect the spirits of the brand. In this year, Louis Vuitton opens two stores in major city on the same day in China, Shanghai. ( Shanghai Daily, 2010) From this can reflect that the economy and the population of cities also are the important factors to luxury brands while they choosing places. 4. Conclusion According the comparisons between Loris Edition and Guard, getting the conclusion is that these two brands are quiet similar in market segmentations and marketing mix. It can found that differences in their styles and price, which lead their aims are different. The style of Loris Edition is noble and targets a higher line than Guard, particularly reflected in the price of a handbag. The features of handbags are convenient and sexy and it more suitable for middle class. 5. Recommendation According the information mentioned above, the line for Louis Vuitton is sophisticated line and its price is too high for the young even it innovate the new styles to meet the yongs needs. Louis Vuitton can promote its products with lower price to meet the young, it is good for the development of its market segmentation. Gucci needs to care more about its quality of handbags and it can attract more customers to buy it, especially the more richer class.